Flated on Shark Tank

Flated makes inflatable automotive accessories, such as air mattresses that fit truck beds and vehicles. The products are designed for car camping and road trips, inflating quickly and packing away compactly.

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⏱ Flated in 30 seconds

The ask$350K for 5%Valued at $7M
In the tankDeal: $350K for 8%With Daymond
After the showNot confirmedNo public record either way
TodayStill in business

Flated Shark Tank deal

Asked for: $350,000 for 5%
Asking valuation: $7M
Result: Deal
Final deal: $350,000 for 8%
Deal valuation: $4.38M
Shark: Daymond John
Founders: Ken Hoeve, Monique Keefer, and Ryan Guay
From: -
Aired: Mar 10, 2023

Asked

$7M

Got

$4.38M

Would you have invested in Flated?

The pitch

Ken Hoeve, Monique Keefer, and Ryan Guay pitched Flated in Shark Tank Season 14, Episode 16 (aired Mar 10, 2023). They asked for $350,000 in exchange for 5% equity, valuing the business at $7M. The entrepreneurs walked away with a deal from Daymond John: $350,000 for 8%. That put the final valuation at $4.38M, 38% below what they originally asked for.