Freshly Picked
Image: Freshly Picked official website
✓ Got a deal Still in business Season 5, Ep. 15 🧸 Kids & Education

Freshly Picked on Shark Tank

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Freshly Picked makes soft-soled leather moccasins for babies and toddlers in many colors and designs. They target parents and gift buyers looking for stylish footwear that stays on little feet and supports early walking.

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Price range $29.50-$65 checked Oct 2026

⏱ Freshly Picked in 30 seconds

  1. The ask$150K for 10%Valued at $1.5M
  2. In the tankDeal: $150K for 25%With Daymond
  3. After the showDeal fell throughDidn't close after taping
  4. TodayStill in businessBaby moccasin brand sold online and at Nordstrom

Freshly Picked Shark Tank deal

Asked for
$150,000 for 10%
Asking valuation
$1.5M
Result
Deal
Final deal
$150,000 for 25%
Deal valuation
$600K
Founders
Susan Petersen
From
Provo, UT
Aired
Jan 24, 2014
Asked
$1.5M
Got
$600K

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Popular products from Freshly Picked, with prices as listed when we checked (October 2026).

Where to buy: NordstromTarget

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The pitch

Susan Petersen from Provo, UT pitched Freshly Picked in Shark Tank Season 5, Episode 15 (aired Jan 24, 2014). They asked for $150,000 in exchange for 10% equity, valuing the business at $1.5M. The entrepreneurs walked away with a deal from Daymond John: $150,000 for 25%. That put the final valuation at $600K, 60% below what they originally asked for.

Meet the founder

What happened to Freshly Picked after Shark Tank?

Still in business Last checked October 3, 2026

Susan Petersen agreed to give Daymond John 25% of her baby-moccasin company for $150,000 on Shark Tank, but the deal fell apart after taping and she kept full ownership. The airtime helped anyway: Forbes reported that sales grew 775% between 2013 and 2015, with more than 300,000 pairs sold. Most sales come through the company's own website, and the shoes are also sold at Nordstrom. Celebrity parents photographed with the moccasins raised the brand's profile, and it has added baby accessories.

⚠️ The on-air deal did not close after the show.

Update: Baby moccasin brand sold online and at Nordstrom

Timeline since the show

  1. Susan Petersen started making leather baby moccasins

  2. Agreed to $150,000 for 25% with Daymond John on Shark Tank; the deal fell apart after taping

  3. Sales grew 775% from 2013 to 2015, with more than 300,000 moccasins sold, per Forbes

Sources (7)
  1. forbes.com/sites/viviennedecker/2016/01/28/how-susan-petersen-of-freshly-pick…
  2. footwearnews.com/business/business/5-questions-for-founder-of-freshly-picked-1445…
  3. freshlypicked.com/
  4. freshlypicked.com/products.json
  5. nordstrom.com/brands/freshly-picked--70262
  6. target.com/p/freshly-picked-minimal-diaper-bag/-/A-90940498
  7. freshlypicked.com/pages/freshly-picked-x-target
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Frequently asked questions

Did Freshly Picked get a deal on Shark Tank?

Yes. Freshly Picked got a deal with Daymond John for $150,000 and 25% equity.

Which Shark invested in Freshly Picked?

Daymond John invested in Freshly Picked on Season 5 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Freshly Picked still in business?

As of our last check (October 2026), Freshly Picked appears to still be in business. Its official website is online, and baby moccasin brand sold online and at Nordstrom.

What season and episode was Freshly Picked on Shark Tank?

Freshly Picked appeared in Season 5, Episode 15, which first aired on January 24, 2014.

Where can I buy Freshly Picked?

You can buy Freshly Picked from its official website and often on Amazon.

What was Freshly Picked's valuation on Shark Tank?

The founders valued Freshly Picked at $1,500,000 when they entered the Tank, and the final deal valued it at $600,000.

Official site Amazon

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