LifeCaps on Shark Tank

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LifeCaps are compact capsule supplements marketed for survival and emergency situations. They target outdoor adventurers and preparedness-minded consumers who want a lightweight nutritional backup when hiking, camping or traveling far from regular food supplies.

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⏱ LifeCaps in 30 seconds

  1. The ask$200K for 30%Valued at $666.7K
  2. In the tankNo dealWalked out without a Shark
  3. After the showWent it aloneAnd kept going
  4. TodayAcquiredThe original business stopped selling and took its website down in 20…

LifeCaps Shark Tank deal

Asked for
$200,000 for 30%
Asking valuation
$666.7K
Result
No deal
Founders
-
From
Salt Lake City, UT
Aired
Jan 24, 2014

Would you have invested in LifeCaps?

The pitch

The founders from Salt Lake City, UT pitched LifeCaps in Shark Tank Season 5, Episode 15 (aired Jan 24, 2014). They asked for $200,000 in exchange for 30% equity, valuing the business at $666.7K. They left the Tank without a deal.

What happened to LifeCaps after Shark Tank?

Acquired Last checked October 3, 2026

LifeCaps was acquired: The original business stopped selling and took its website down in 2021. REJ Diamond Pharmaceutical bought the rights to the LifeCaps brand, but the products were still listed as sold out in 2024..

Sources (2)
  1. sharktankblog.com/business/lifecaps
  2. sharktankinsights.com/life-caps-shark-tank-update/
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Frequently asked questions

Did LifeCaps get a deal on Shark Tank?

No. LifeCaps did not get a deal on Shark Tank after asking for $200,000 for 30%.

Is LifeCaps still in business?

LifeCaps was acquired: The original business stopped selling and took its website down in 2021. REJ Diamond Pharmaceutical bought the rights to the LifeCaps brand, but the products were still listed as sold out in 2024..

What season and episode was LifeCaps on Shark Tank?

LifeCaps appeared in Season 5, Episode 15, which first aired on January 24, 2014.

Where can I buy LifeCaps?

Search for LifeCaps on Amazon or major retailers; availability varies.

What was LifeCaps's valuation on Shark Tank?

The founders valued LifeCaps at $666,667 when they entered the Tank.

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