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✓ Got a deal Acquired Season 5, Ep. 13 💻 Technology & Software

GrooveBook on Shark Tank

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GrooveBook is a mobile app subscription that prints photos from a user's phone into a monthly perforated photo book mailed to their home. It targets parents and families who take many phone photos but rarely print them.

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⏱ GrooveBook in 30 seconds

The ask$150K for 20%Valued at $750K
In the tankDeal: $150K for 80%With Kevin and Mark
After the showDeal closedSurvived due diligence
TodayAcquiredAcquired by Shutterfly (2014)

GrooveBook Shark Tank deal

Asked for: $150,000 for 20%
Asking valuation: $750K
Result: Deal
Final deal: $150,000 for 80%
Deal valuation: $187.5K
Sharks: Kevin O'Leary, Mark Cuban
Founders: Julie Whiteman and Brian Whiteman
From: Los Angeles, CA
Aired: Jan 10, 2014

Asked

$750K

Got

$187.5K

Would you have invested in GrooveBook?

The pitch

Video: Groove Book Owners receive Two COMPLETELY Different Offers | Shark Tank US · Shark Tank Global on YouTube

Julie Whiteman and Brian Whiteman from Los Angeles, CA pitched GrooveBook in Shark Tank Season 5, Episode 13 (aired Jan 10, 2014). They asked for $150,000 in exchange for 20% equity, valuing the business at $750K. The entrepreneurs walked away with a deal from Kevin O'Leary and Mark Cuban: $150,000 for 80%. That put the final valuation at $187.5K, 75% below what they originally asked for.

Meet the founders

What happened to GrooveBook after Shark Tank?

Acquired Last checked November 1, 2026

Our checks

Nov 1, 2026: Removed the link to the company's website because the website's home page is gone.

GrooveBook was a $2.99-a-month app that printed up to 100 phone photos each month into a small booklet and mailed it to subscribers. Founder Brian Whiteman made a deal with Mark Cuban and Kevin O'Leary on the show. In November 2014, only months later, Shutterfly bought the company for $14.5 million, counting an upfront payment and a performance-based earn-out. It is one of the fastest exits in Shark Tank history.

✅ The on-air deal closed after due diligence.

Timeline since the show

2014
Deal with Mark Cuban and Kevin O'Leary on Shark Tank
2014-11
Acquired by Shutterfly for up to $14.5 million including earn-out

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Frequently asked questions

Did GrooveBook get a deal on Shark Tank?

Yes. GrooveBook got a deal with Kevin O'Leary and Mark Cuban for $150,000 and 80% equity.

Which Shark invested in GrooveBook?

Kevin O'Leary and Mark Cuban invested in GrooveBook on Season 5 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is GrooveBook still in business?

GrooveBook was acquired: Acquired by Shutterfly (2014).

What season and episode was GrooveBook on Shark Tank?

GrooveBook appeared in Season 5, Episode 13, which first aired on January 10, 2014.

Where can I buy GrooveBook?

Search for GrooveBook on Amazon or major retailers; availability varies.

What was GrooveBook's valuation on Shark Tank?

The founders valued GrooveBook at $750,000 when they entered the Tank, and the final deal valued it at $187,500.

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