Bloom on Shark Tank

Name: Bloom
Availability: InStock

Bloom makes a steel keycard that must be physically tapped to unlock distracting phone apps. It is aimed at people who want to reduce screen time and doomscrolling by adding a deliberate step before opening apps.

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Official website checked Nov 1, 2026.

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Price range $39-$59 checked Oct 2026

⏱ Bloom in 30 seconds

The ask$75K for 5%Valued at $1.5M
In the tankDeal: $75K for 20%With Daniel
After the showNot confirmedNo public record either way
TodayStill in businessPhone-blocking card sold direct at bloom.inc

Bloom Shark Tank deal

Asked for: $75,000 for 5%
Asking valuation: $1.5M
Result: Deal
Final deal: $75,000 for 20%
Deal valuation: $375K
Shark: Daniel Lubetzky
Founders: Giancarlo Novelli, Danny Chmaytelli
From: -
Aired: Apr 8, 2026

Asked

$1.5M

Got

$375K

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Popular products from Bloom, with prices as listed when we checked (October 2026).

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Would you have invested in Bloom?

The pitch

Giancarlo Novelli, Danny Chmaytelli pitched Bloom in Shark Tank Season 17, Episode 16 (aired Apr 8, 2026). They asked for $75,000 in exchange for 5% equity, valuing the business at $1.5M. The entrepreneurs walked away with a deal from Daniel Lubetzky: $75,000 for 20%. That put the final valuation at $375K, 75% below what they originally asked for.

What happened to Bloom after Shark Tank?

Still in business Last checked November 1, 2026

Our checks

Nov 1, 2026: Visited the official website: it is working.

Bloom was started by UCLA students Giancarlo Novelli and Danny Chmaytelli and sells a $39 stainless-steel card that pairs with an app to lock distracting apps until the card is tapped again. The founders said they had booked $220,000 in sales and $60,000 in profit in their first six months, mostly through Meta ads. On Shark Tank in April 2026, Kevin O'Leary offered $75,000 for a third of the company, but the founders took Daniel Lubetzky's offer, negotiated down to $75,000 for 20%. The product is sold exclusively through Bloom's website.

Update: Phone-blocking card sold direct at bloom.inc

Timeline since the show

2026-04
Daniel Lubetzky invested $75,000 for 20% on Shark Tank

Sources (4)

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Frequently asked questions

Did Bloom get a deal on Shark Tank?

Yes. Bloom got a deal with Daniel Lubetzky for $75,000 and 20% equity.

Which Shark invested in Bloom?

Daniel Lubetzky invested in Bloom on Season 17 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Bloom still in business?

As of our last check (November 2026), Bloom appears to still be in business. Its official website is online, and phone-blocking card sold direct at bloom.inc.

What season and episode was Bloom on Shark Tank?

Bloom appeared in Season 17, Episode 16, which first aired on April 8, 2026.

Where can I buy Bloom?

You can buy Bloom from its official website and often on Amazon.

What was Bloom's valuation on Shark Tank?

The founders valued Bloom at $1,500,000 when they entered the Tank, and the final deal valued it at $375,000.