Obvious Wines
Image: Obvious Wines official website
✓ Got a deal Still in business Season 10, Ep. 12 🍸 Liquor & Alcohol

Obvious Wines on Shark Tank

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Obvious Wines sells wines with simple, straightforward labels and names. It targets casual wine drinkers who find traditional wine labels intimidating and want approachable, easy-to-choose bottles for dinners and everyday occasions.

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Official website checked Nov 1, 2026.

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⏱ Obvious Wines in 30 seconds

  1. The ask$150K for 5%Valued at $3M
  2. In the tankDeal: $160K for 12.5%With Lori
  3. After the showNot confirmedNo public record either way
  4. TodayStill in business

Obvious Wines Shark Tank deal

Asked for
$150,000 for 5%
Asking valuation
$3M
Result
Deal
Final deal
$160,000 for 12.5%
Deal valuation
$1.28M
Founders
-
From
CA
Aired
Jan 27, 2019
Asked
$3M
Got
$1.28M

Would you have invested in Obvious Wines?

The pitch

The founders from CA pitched Obvious Wines in Shark Tank Season 10, Episode 12 (aired Jan 27, 2019). They asked for $150,000 in exchange for 5% equity, valuing the business at $3M. The entrepreneurs walked away with a deal from Lori Greiner: $160,000 for 12.5%. That put the final valuation at $1.28M, 57% below what they originally asked for.

What happened to Obvious Wines after Shark Tank?

Still in business Last checked November 1, 2026

Our checks

  • : Product photo added from the official website.
  • : Visited the official website: it is working.

As of our last check (November 2026), Obvious Wines appears to still be in business. Its official website is online.

Sources (2)
  1. obviouswines.com/
  2. sharktankblog.com/business/obvious-wines
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Frequently asked questions

Did Obvious Wines get a deal on Shark Tank?

Yes. Obvious Wines got a deal with Lori Greiner for $160,000 and 12.5% equity.

Which Shark invested in Obvious Wines?

Lori Greiner invested in Obvious Wines on Season 10 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Obvious Wines still in business?

As of our last check (November 2026), Obvious Wines appears to still be in business. Its official website is online.

What season and episode was Obvious Wines on Shark Tank?

Obvious Wines appeared in Season 10, Episode 12, which first aired on January 27, 2019.

Where can I buy Obvious Wines?

You can buy Obvious Wines from its official website and often on Amazon.

What was Obvious Wines's valuation on Shark Tank?

The founders valued Obvious Wines at $3,000,000 when they entered the Tank, and the final deal valued it at $1,280,000.

Official site Amazon

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