#1 Deal
CAKESBody
CAKESBody makes bra alternatives designed for comfort, providing light support without…
Still in business
from $33
Guest Shark · Skims, Good American, ITB Worldwide, Fifteen Percent Pledge
Emma Grede Net Worth & Shark Tank Deals
Emma Grede is a British entrepreneur based in Los Angeles. She founded the brand-partnerships agency ITB Worldwide in 2008, co-founded the size-inclusive denim brand Good American with Khloé Kardashian in 2016, and is a founding partner and chief product officer of Kim Kardashian's shapewear brand Skims, launched in 2019; Forbes says her Skims stake accounts for most of her fortune. She also chairs the nonprofit Fifteen Percent Pledge and hosts the podcast "Aspire with Emma Grede." Grede made her Shark Tank debut as a guest Shark on the Season 13 premiere in October 2021 and appeared in several later episodes; she has only ever been a guest Shark and is not among the Sharks announced for Season 18 in 2026.
- Net worth*
- $405 million
- Shark Tank deals
- 9
- Invested on air
- $1.45M
- Avg. equity taken
- 13.1%
- Seasons
- S13-S15
- Still operating
- 89%
Quick facts
- Born
- September 23, 1982 (London, England)
- Education
- Attended London College of Fashion (did not complete a degree)
- Founded
- ITB Worldwide (2008), Good American (co-founder, 2016), Skims (founding partner, 2019)
- Joined Shark Tank
- Season 13 (2021), as a guest Shark
*Net worth: Forbes, America's Richest Self-Made Women list, June 2025. Third-party estimates vary and change over time.
Emma's best Shark Tank deals
#1 Deal
#2 Deal
Richualist
Richualist makes styling tools for curly and textured hair, designed to help define curls…
Still in business
from $40
#3 Deal
Bridal Babes
Bridal Babes sells dresses for brides and bridal parties, focusing on styles for weddings…
Still in business
$250K / 20%
#4 Deal
Kahawa 1893
Kahawa 1893 sells coffee sourced from Kenya and other parts of Africa, with a mission to…
Still in business
$350K / 8%
#5 Deal
Kin Apparel
Kin Apparel makes hoodies and hats lined with satin to help protect hair from friction and…
Still in business
from $25
#6 Deal
No Limbits
No Limbits makes adaptive clothing for people with disabilities, such as pants with…
Still in business
$100K / 10%
#7 Deal
Junobie
Junobie makes reusable silicone storage bags designed for freezing and storing breast milk…
Still in business
$100K / 22.5%
#8 Deal
Ooakshell
Ooakshell makes hand-painted headbands that come with adjustable rings, letting wearers…
Still in business
$150K / 20%
Emma's portfolio in words
women textured shopper frizz wear hair everyday comfort find curly
What Emma invests in
Favorite deal partners
Sharks Emma most often teams up with on multi-Shark deals.
Mark Cuban2 deals together
Lori Greiner2 deals together
All 9 deals
Tap a column to sort| Product | Season | Investment | Equity |
|---|---|---|---|
| CAKESBody | 15 | $300K | 10% |
| Richualist | 15 | $75K | 7.5% |
| Bridal Babes | 14 | $250K | 20% |
| Kahawa 1893 | 14 | $350K | 8% |
| Kin Apparel | 13 | $100K | 15% |
| No Limbits | 13 | $50K | 5% |
| Junobie | 13 | $100K | 22.5% |
| Ooakshell | 13 | $150K | 20% |
| Range Beauty | 13 | $75K | 10% |
Per-Shark amounts split multi-Shark deals evenly where exact splits weren't disclosed. Deals are as agreed on air.
🦈Are you a Emma?Take the "Which Shark are you?" quiz
👥Meet the whole castCurrent, former and guest Sharks
🎮Think like a SharkPlay Deal or No Deal
Frequently asked questions
What is Emma Grede's net worth?
Emma Grede's net worth is estimated at $405 million (Forbes, America's Richest Self-Made Women list, June 2025). Estimates vary by source and change over time.
Who was the first Black woman Shark on Shark Tank?
Emma Grede, who appeared as a guest Shark on the Season 13 premiere in October 2021, was described by CNBC as the first Black woman investor in the show's history.
Is Emma Grede a permanent Shark?
No. She has appeared only as a guest Shark, and she is not among the permanent or guest Sharks ABC announced for Season 18 in 2026.
How did Emma Grede make her money?
Mostly through her stake in Skims, which Forbes says accounts for about three-quarters of her fortune, plus Good American and her earlier agency, ITB Worldwide.
What companies did Emma Grede co-found?
She co-founded Good American with Khloé Kardashian in 2016 and is a founding partner of Skims with Kim Kardashian and her husband, Jens Grede.
How many Shark Tank deals has Emma Grede made?
Our database lists 9 on-air deals by Emma Grede across 3 seasons, totaling about $1,450,000 in announced investment.
What is Emma Grede's best Shark Tank investment?
Top-ranked Emma Grede deals on our list include CAKESBody, Richualist and Bridal Babes.
What kind of companies does Emma Grede invest in?
Emma Grede invests most often in Fashion & Beauty companies on Shark Tank.
Photo: Janeirohy, CC BY 4.0, via Wikimedia Commons