Richualist on Shark Tank

Name: Richualist
Availability: InStock

Richualist makes styling tools for curly and textured hair, designed to help define curls and reduce frizz and tangles. The brand targets people with curly hair who want simpler, more effective styling routines at home.

Visit official site ↗ Check price on Amazon

We may earn a commission when you buy through our links. It never affects what we write. How we make money

🖨️ Giving this as a gift? Print the "story behind your gift" card

Price range $40-$398 checked Oct 2026

⏱ Richualist in 30 seconds

The ask$150K for 10%Valued at $1.5M
In the tankDeal: $150K for 15%With Emma and Mark
After the showNot confirmedNo public record either way
TodayStill in businessFrom $40

Richualist Shark Tank deal

Asked for: $150,000 for 10%
Asking valuation: $1.5M
Result: Deal
Final deal: $150,000 for 15%
Deal valuation: $1M
Sharks: Emma Grede, Mark Cuban
Founders: Dawn Myers
From: -
Aired: Apr 5, 2024

Asked

$1.5M

Got

$1M

Shop Richualist

Popular products from Richualist, with prices as listed when we checked (October 2026).

Where to buy: Ulta Beauty

Official store ↗Check Amazon

Prices and availability change. Check the retailer for the current price.

Would you have invested in Richualist?

The pitch

Dawn Myers pitched Richualist in Shark Tank Season 15, Episode 19 (aired Apr 5, 2024). They asked for $150,000 in exchange for 10% equity, valuing the business at $1.5M. The entrepreneurs walked away with a deal from Emma Grede and Mark Cuban: $150,000 for 15%. That put the final valuation at $1M, 33% below what they originally asked for.