Au Baby on Shark Tank

Name: Au Baby
Availability: InStock

Au Baby makes baby blankets designed for softness, comfort and everyday use. The products are aimed at new parents who want quality items for their infants, as well as friends and relatives looking for baby shower gifts.

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Price range $30-$200 checked Oct 2026

⏱ Au Baby in 30 seconds

The ask$80K for 25%Valued at $320K
In the tankDeal: $80K for 35%With Kevin
After the showNot confirmedNo public record either way
TodayStill in businessFrom $30

Au Baby Shark Tank deal

Asked for: $80,000 for 25%
Asking valuation: $320K
Result: Deal
Final deal: $80,000 for 35%
Deal valuation: $228.6K
Shark: Kevin O'Leary
Founders: Alexandra Ulmer
From: -
Aired: Feb 2, 2024

Asked

$320K

Got

$228.6K

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Popular products from Au Baby, with prices as listed when we checked (October 2026).

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The pitch

Alexandra Ulmer pitched Au Baby in Shark Tank Season 15, Episode 13 (aired Feb 2, 2024). They asked for $80,000 in exchange for 25% equity, valuing the business at $320K. The entrepreneurs walked away with a deal from Kevin O'Leary: $80,000 for 35%. That put the final valuation at $228.6K, 29% below what they originally asked for.