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✓ Got a deal Acquired Season 6, Ep. 9 🏠 Home & Lifestyle

Squatty Potty on Shark Tank

Name: Squatty Potty
Availability: InStock

Squatty Potty is a footstool that fits around the base of a toilet, raising the user's feet into a squatting posture. It is marketed as a simple way to make bathroom visits more comfortable and natural.

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Price range $9.99-$39.99 checked Oct 2026

⏱ Squatty Potty in 30 seconds

The ask$350K for 5%Valued at $7M
In the tankDeal: $350K for 10%With Lori
After the showDeal closedSurvived due diligence
TodayAcquiredAcquired by Aterian (2021)

Squatty Potty Shark Tank deal

Asked for: $350,000 for 5%
Asking valuation: $7M
Result: Deal
Final deal: $350,000 for 10%
Deal valuation: $3.5M
Shark: Lori Greiner
Founders: Bobby and Judy Edwards
From: St. George, UT
Aired: Nov 14, 2014

Asked

$7M

Got

$3.5M

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Would you have invested in Squatty Potty?

The pitch

Video: The Squatty Potty Team Shocks The Sharks With Their Sales | Shark Tank US | Shark Tank Global · Shark Tank Global on YouTube

Bobby and Judy Edwards from St. George, UT pitched Squatty Potty in Shark Tank Season 6, Episode 9 (aired Nov 14, 2014). They asked for $350,000 in exchange for 5% equity, valuing the business at $7M. The entrepreneurs walked away with a deal from Lori Greiner: $350,000 for 10%. That put the final valuation at $3.5M, 50% below what they originally asked for.

Meet the founders

What happened to Squatty Potty after Shark Tank?

Acquired Last checked October 3, 2026

Bobby and Judy Edwards asked for $350,000 for 10% of their toilet stool and accepted Lori Greiner's offer. Looper reports the company sold more than $1 million in the two days after the episode aired and then went into Bed Bath & Beyond stores. A 2015 video featuring a cartoon unicorn went viral and made the brand widely known. In 2021 the e-commerce company Aterian bought Squatty Potty, a deal Looper puts at $31.1 million.

✅ The on-air deal closed after due diligence.

Timeline since the show

2014
Accepted Lori Greiner's offer after asking $350,000 for 10%
2015
Viral 'unicorn' ad drew tens of millions of views
2021
Acquired by Aterian for $31.1 million, per Looper

Sources (6)

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Frequently asked questions

Did Squatty Potty get a deal on Shark Tank?

Yes. Squatty Potty got a deal with Lori Greiner for $350,000 and 10% equity.

Which Shark invested in Squatty Potty?

Lori Greiner invested in Squatty Potty on Season 6 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Squatty Potty still in business?

Squatty Potty was acquired: Acquired by Aterian (2021).

What season and episode was Squatty Potty on Shark Tank?

Squatty Potty appeared in Season 6, Episode 9, which first aired on November 14, 2014.

Where can I buy Squatty Potty?

You can buy Squatty Potty from its official website and often on Amazon.

What was Squatty Potty's valuation on Shark Tank?

The founders valued Squatty Potty at $7,000,000 when they entered the Tank, and the final deal valued it at $3,500,000.

Squatty Potty Shark Tank deal

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Would you have invested in Squatty Potty?

The pitch

Meet the founders

What happened to Squatty Potty after Shark Tank?

Timeline since the show

Reviews of Squatty Potty

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Frequently asked questions

Also in Season 6, Episode 9

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