Scrub Daddy on Shark Tank

Name: Scrub Daddy
Availability: InStock

Scrub Daddy is a smiley-faced cleaning sponge made from a polymer foam that becomes firm in cold water and soft in warm water. It targets households wanting a durable, odor-resistant, non-scratch sponge for dishes and surfaces.

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Price range $9.99-$24.99 checked Oct 2026

⏱ Scrub Daddy in 30 seconds

The ask$100K for 10%Valued at $1M
In the tankDeal: $200K for 20%With Lori
After the showDeal closedSurvived due diligence
TodayStill in businessSold in Walmart, Target and major retailers

Scrub Daddy Shark Tank deal

Asked for: $100,000 for 10%
Asking valuation: $1M
Result: Deal
Final deal: $200,000 for 20%
Deal valuation: $1M
Shark: Lori Greiner
Founders: -
From: Folcroft, PA
Aired: Oct 26, 2012

Asked

$1M

Got

$1M

Shop Scrub Daddy

Popular products from Scrub Daddy, with prices as listed when we checked (October 2026).

Where to buy: Walmart

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Prices and availability change. Check the retailer for the current price.

Would you have invested in Scrub Daddy?

The pitch

Video: A Bidding War Breaks Out During Scrub Daddy's Pitch | Shark Tank US | Shark Tank Global · Shark Tank Global on YouTube

The founders from Folcroft, PA pitched Scrub Daddy in Shark Tank Season 4, Episode 7 (aired Oct 26, 2012). They asked for $100,000 in exchange for 10% equity, valuing the business at $1M. The entrepreneurs walked away with a deal from Lori Greiner: $200,000 for 20%.

What happened to Scrub Daddy after Shark Tank?

Still in business Last checked October 3, 2026

Aaron Krause had a sponge line that 3M passed on when it bought his buffing-pad business. Lori Greiner invested $200,000 for 20% in 2012, and the day after the episode aired the company sold 42,000 sponges on QVC in under seven minutes. Greiner helped get the smiley-face sponge into major chains, and revenue passed $100 million by 2017. During Season 14 in 2023, the company reported more than $926 million in lifetime retail sales, 160 products and placement in 257,000 stores.

✅ The on-air deal closed after due diligence.

Update: Sold in Walmart, Target and major retailers

Timeline since the show

2012-10
Lori Greiner invested $200,000 for 20%; 42,000 sponges sold in under seven minutes on QVC
2017-01
Revenue passed $100 million
2023-05
Reported more than $926 million in retail sales across 257,000 stores

Sources (3)

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Frequently asked questions

Did Scrub Daddy get a deal on Shark Tank?

Yes. Scrub Daddy got a deal with Lori Greiner for $200,000 and 20% equity.

Which Shark invested in Scrub Daddy?

Lori Greiner invested in Scrub Daddy on Season 4 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Scrub Daddy still in business?

As of our last check (October 2026), Scrub Daddy appears to still be in business. Its official website is online, and sold in Walmart, Target and major retailers.

What season and episode was Scrub Daddy on Shark Tank?

Scrub Daddy appeared in Season 4, Episode 7, which first aired on October 26, 2012.

Where can I buy Scrub Daddy?

You can buy Scrub Daddy from its official website and often on Amazon.

What was Scrub Daddy's valuation on Shark Tank?

The founders valued Scrub Daddy at $1,000,000 when they entered the Tank, and the final deal valued it at $1,000,000.