#1 Deal
Bloom
Bloom makes a steel keycard that must be physically tapped to unlock distracting phone apps.
Still in business
from $39
Shark · KIND Snacks, PeaceWorks, Camino Partners
Daniel Lubetzky Net Worth & Shark Tank Deals
Daniel Lubetzky is a Mexican-born American entrepreneur who studied at Trinity University in San Antonio and Stanford Law School. He started PeaceWorks in 1994, a business selling foods made through cooperation between groups in conflict, and in the early 2000s founded KIND, the snack-bar brand. Mars bought a minority stake in KIND in 2017 and agreed in November 2020 to acquire the company at a reported $5 billion valuation, which is the main source of his wealth. Lubetzky first appeared as a guest Shark in Season 11 (2019), was promoted to a main Shark during Season 16 (2024), and remains a permanent Shark in Season 18 (fall 2026).
- Net worth*
- $2.3 billion
- Shark Tank deals
- 29
- Invested on air
- $6.44M
- Avg. equity taken
- 16.5%
- Seasons
- S11-S17
- Still operating
- 86%
Quick facts
- Born
- 1968 (Mexico City, Mexico)
- Education
- B.A. in Economics and International Relations, Trinity University (San Antonio); J.D., Stanford Law School (1993)
- Founded
- PeaceWorks (1994), KIND Snacks, Maiyet (co-founder, 2010), Camino Partners (2018)
- Joined Shark Tank
- Season 11 (2019) as a guest; main Shark from Season 16 (2024)
- Notable deals
- FitFighter, History by Mail
*Net worth: Forbes real-time estimate, Sept 25, 2026. Third-party estimates vary and change over time.
Daniel's best Shark Tank deals
#1 Deal
#2 Deal
McMiLLER
McMiller is a party game company behind titles such as It's Bananas and The Cat Mitt Game.
Still in business
from $11.99
#3 Deal
BRCĒ
BRCĒ makes polymer-based athletic shoelaces engineered not to come untied.
Still in business
from $9.99
#4 Deal
REMplenish
REMplenish is a water bottle nozzle that adds resistance so drinking becomes exercise for…
Still in business
from $9.99
#5 Deal
Surf Skull
Surf Skull is a surf helmet with impact-absorbing inserts hidden inside a bucket hat.
Still in business
from $78
#6 Deal
Kiid Coffee
Kiid Coffee makes a coffee-style drink formulated for children, designed without the…
Still in business
from $9.99
#7 Deal
History By Mail
History By Mail is a subscription service that mails replicas of historical documents and…
Still in business
$250K / 20%
#8 Deal
9 STRAP
9 STRAP is a training strap that keeps a hitter's hands together through the baseball or…
Still in business
from $39.95
Daniel's portfolio in words
experience drink packaged provide adult dishe young parent kids birthday friend frozen taste ingredient group together home cook party classe american level meal children subscription family come blend activity exercise athlete gyms food service share water
What Daniel invests in
Favorite deal partners
Sharks Daniel most often teams up with on multi-Shark deals.
Lori Greiner4 deals together
Mark Cuban2 deals together
Kevin O'Leary2 deals together
Barbara Corcoran2 deals together
All 29 deals
Tap a column to sort| Product | Season | Investment | Equity |
|---|---|---|---|
| Bloom | 17 | $75K | 20% |
| McMiLLER | 17 | $200K | 9% |
| BRCĒ | 17 | $150K | 10% |
| REMplenish | 17 | $200K | 5% |
| Surf Skull | 17 | $50K | 20% |
| Kiid Coffee | 16 | $50K | 15% |
| History By Mail | 16 | $125K | 10% |
| 9 STRAP | 17 | $200K | 5% |
 Fysh Foods | 16 | $150K | 30% |
 Mama Sing My Song | 15 | $50K | 11.1% |
 Fila Manila | 15 | $250K | 20% |
 Bar Bees | 15 | $75K | 20% |
 Humm Viewer | 14 | $75K | 35% |
 Bleni | 14 | $375K | 17.5% |
 Frescos | 14 | $130K | 25% |
 Pink Picasso | 13 | $250K | 7.5% |
 Sheets Laundry Club | 13 | $500K | 8% |
| Do Amore | 13 | $600K | 15% |
 Sparketh | 13 | $50K | 10% |
 Bee D'Vine | 12 | $187.5K | 10% |
 Tandem Boogie | 12 | $50K | 17.5% |
 Fling Golf | 12 | $300K | 25% |
 Quevos | 12 | $200K | 10% |
 Misfit Foods | 12 | $150K | 5% |
 Yellow Leaf Hammocks | 11 | $1M | 25% |
| Toast It | 15 | $150K | 20% |
| Fitfighter | 12 | $250K | 25% |
| Float N Grill | 12 | $100K | 22.5% |
| TaDah Foods | 11 | $500K | 25% |
Per-Shark amounts split multi-Shark deals evenly where exact splits weren't disclosed. Deals are as agreed on air.
🦈Are you a Daniel?Take the "Which Shark are you?" quiz
👥Meet the whole castCurrent, former and guest Sharks
🎮Think like a SharkPlay Deal or No Deal
Frequently asked questions
What is Daniel Lubetzky's net worth?
Daniel Lubetzky's net worth is estimated at $2.3 billion (Forbes real-time estimate, Sept 25, 2026). Estimates vary by source and change over time.
Is Daniel Lubetzky a billionaire?
Yes. Forbes estimated his net worth at about $2.3 billion as of September 2026, making him the wealthiest current Shark.
When did Daniel Lubetzky become a permanent Shark?
After guest appearances starting in Season 11, he was promoted to one of the main Sharks during Season 16 in 2024, and he remains on the panel for Season 18.
How did Daniel Lubetzky make his money?
Primarily from KIND, the snack company he founded; Mars agreed to acquire KIND in 2020 in a deal reported at $5 billion.
Does Daniel Lubetzky still own KIND?
Mars owns KIND. Lubetzky kept a stake after the 2020 deal, but Wikipedia reports he sold his remaining interest in 2025.
How many Shark Tank deals has Daniel Lubetzky made?
Our database lists 29 on-air deals by Daniel Lubetzky across 7 seasons, totaling about $6,442,500 in announced investment.
What is Daniel Lubetzky's best Shark Tank investment?
Top-ranked Daniel Lubetzky deals on our list include Bloom, McMiLLER and BRCĒ.
What kind of companies does Daniel Lubetzky invest in?
Daniel Lubetzky invests most often in Food & Drink companies on Shark Tank.
Photo: Jacqueline Zaccor, linkedineditors, CC BY 2.0, via Wikimedia Commons