✓ Got a deal Still in business Season 11, Ep. 1 🏠 Home & Lifestyle

Blueland on Shark Tank

Blueland sells cleaning and personal care products as tablets that users dissolve in water in reusable bottles. The approach cuts down on single-use plastic packaging, aimed at eco-conscious households in kitchens and bathrooms.

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⏱ Blueland in 30 seconds

The ask$270K for 2%Valued at $13.5M
In the tankDeal: $270K for 3%With Kevin · plus royalty
After the showNot confirmedNo public record either way
TodayStill in business

Blueland Shark Tank deal

Asked for: $270,000 for 2%
Asking valuation: $13.5M
Result: Deal
Final deal: $270,000 for 3%
Deal valuation: $9M
Shark: Kevin O'Leary
Structure: Royalty
Founders: -
From: -
Aired: Sep 29, 2019

Asked

$13.5M

Got

$9M

Would you have invested in Blueland?

The pitch

The founders pitched Blueland in Shark Tank Season 11, Episode 1 (aired Sep 29, 2019). They asked for $270,000 in exchange for 2% equity, valuing the business at $13.5M. The entrepreneurs walked away with a deal from Kevin O'Leary: $270,000 for 3%. That put the final valuation at $9M, 33% below what they originally asked for. The deal included a royalty.