✓ Got a deal Still in business Season 3, Ep. 3 🎬 Media & Entertainment

Chord Buddy on Shark Tank

Name: Chord Buddy
Availability: InStock

ChordBuddy is a device that clips onto a guitar's neck and lets beginners play chords by pressing color-coded buttons. It is designed to help new players, including kids, make music quickly while gradually learning to play without it.

Visit official site ↗ Check price on Amazon

Official website checked Nov 1, 2026.

We may earn a commission when you buy through our links. It never affects what we write. How we make money

🖨️ Giving this as a gift? Print the "story behind your gift" card

Price range $54.95-$169.95 checked Oct 2026

⏱ Chord Buddy in 30 seconds

The ask$125K for 10%Valued at $1.25M
In the tankDeal: $175K for 20%With Robert
After the showDeal closedSurvived due diligence
TodayStill in businessGuitar learning aid sold on Amazon and in stores

Chord Buddy Shark Tank deal

Asked for: $125,000 for 10%
Asking valuation: $1.25M
Result: Deal
Final deal: $175,000 for 20%
Deal valuation: $875K
Shark: Robert Herjavec
Founders: Travis Perry
From: Dothan, AL
Aired: Feb 3, 2012

Asked

$1.25M

Got

$875K

Shop Chord Buddy

Popular products from Chord Buddy, with prices as listed when we checked (October 2026).

Where to buy: WalmartTarget

Official store ↗Check Amazon

Prices and availability change. Check the retailer for the current price.

Would you have invested in Chord Buddy?

The pitch

Video: Chord Buddy! - Shark Tank · ABC on YouTube

Travis Perry from Dothan, AL pitched Chord Buddy in Shark Tank Season 3, Episode 3 (aired Feb 3, 2012). They asked for $125,000 in exchange for 10% equity, valuing the business at $1.25M. The entrepreneurs walked away with a deal from Robert Herjavec: $175,000 for 20%. That put the final valuation at $875K, 30% below what they originally asked for.

Meet the founder

TPTravis PerryFounder of ChordBuddy

What happened to Chord Buddy after Shark Tank?

Still in business Last checked November 1, 2026

Our checks

Nov 1, 2026: Visited the official website: it is working.

Travis Perry had already sold more than $500,000 of ChordBuddy, a clip-on device that helps beginners form guitar chords, before he came on Shark Tank. He accepted Robert Herjavec's $125,000 for 20%, plus $50,000 to produce an infomercial. Looper reports that sales jumped after the episode, the product went into Amazon and retail stores, and country musician John Rich became a spokesperson. Sales later dipped as Perry turned his attention to MathBuddy, a program that teaches math through music, and he clashed with Herjavec over keeping manufacturing in the U.S.

✅ The on-air deal closed after due diligence.

Update: Guitar learning aid sold on Amazon and in stores

Timeline since the show

2012
Accepted Robert Herjavec's $125,000 for 20%, plus $50,000 for an infomercial
2015
Appeared on 'Beyond the Tank'

Sources (6)

📝 Know something we don't? Suggest an update

Reviews of Chord Buddy

No reviews yet. Have you tried Chord Buddy? Tell other shoppers what you think.

Frequently asked questions

Did Chord Buddy get a deal on Shark Tank?

Yes. Chord Buddy got a deal with Robert Herjavec for $175,000 and 20% equity.

Which Shark invested in Chord Buddy?

Robert Herjavec invested in Chord Buddy on Season 3 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Chord Buddy still in business?

As of our last check (November 2026), Chord Buddy appears to still be in business. Its official website is online, and guitar learning aid sold on Amazon and in stores.

What season and episode was Chord Buddy on Shark Tank?

Chord Buddy appeared in Season 3, Episode 3, which first aired on February 3, 2012.

Where can I buy Chord Buddy?

You can buy Chord Buddy from its official website and often on Amazon.

What was Chord Buddy's valuation on Shark Tank?

The founders valued Chord Buddy at $1,250,000 when they entered the Tank, and the final deal valued it at $875,000.