Essence on Shark Tank

Name: Essence
Availability: InStock

Essence is a wearable aromatherapy nasal ring that delivers a chosen scent close to the nose and masks unpleasant odors. It is aimed at people who want discreet, personal aromatherapy or relief from bad smells at work or travel.

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Official website checked Nov 1, 2026.

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Price range $7.99-$69.99 checked Oct 2026

⏱ Essence in 30 seconds

The ask$250K for 10%Valued at $2.5M
In the tankDeal: $250K for 20%With Daymond
After the showNot confirmedNo public record either way
TodayStill in businessAromatherapy nasal rings sold online and on Amazon

Essence Shark Tank deal

Asked for: $250,000 for 10%
Asking valuation: $2.5M
Result: Deal
Final deal: $250,000 for 20%
Deal valuation: $1.25M
Shark: Daymond John
Founders: Tamara DeLeeuw, Mike DeLeeuw, Judah Houser
From: St. George, UT
Aired: Apr 18, 2025

Asked

$2.5M

Got

$1.25M

Shop Essence

Popular products from Essence, with prices as listed when we checked (October 2026).

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Would you have invested in Essence?

The pitch

Tamara DeLeeuw, Mike DeLeeuw, Judah Houser from St. George, UT pitched Essence in Shark Tank Season 16, Episode 17 (aired Apr 18, 2025). They asked for $250,000 in exchange for 10% equity, valuing the business at $2.5M. The entrepreneurs walked away with a deal from Daymond John: $250,000 for 20%. That put the final valuation at $1.25M, 50% below what they originally asked for.

What happened to Essence after Shark Tank?

Still in business Last checked November 1, 2026

Our checks

Nov 1, 2026: Visited the official website: it is working.

Essence makes Septem Rings, small scented rings worn in the nostril that release essential oils such as lavender and lemon for up to five hours. The founders reported $350,000 in sales the prior year and $500,000 year-to-date when they pitched on Shark Tank Season 16. Daymond John invested $250,000 for 20%. The rings are sold through the company's website and Amazon, with the founders saying their main challenge is educating customers about the product.

Update: Aromatherapy nasal rings sold online and on Amazon

Timeline since the show

2025-04
Daymond John invested $250,000 for 20% on Shark Tank

Sources (6)

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Frequently asked questions

Did Essence get a deal on Shark Tank?

Yes. Essence got a deal with Daymond John for $250,000 and 20% equity.

Which Shark invested in Essence?

Daymond John invested in Essence on Season 16 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Essence still in business?

As of our last check (November 2026), Essence appears to still be in business. Its official website is online, and aromatherapy nasal rings sold online and on Amazon.

What season and episode was Essence on Shark Tank?

Essence appeared in Season 16, Episode 17, which first aired on April 18, 2025.

Where can I buy Essence?

You can buy Essence from its official website and often on Amazon.

What was Essence's valuation on Shark Tank?

The founders valued Essence at $2,500,000 when they entered the Tank, and the final deal valued it at $1,250,000.