The Snorinator on Shark Tank

Name: The Snorinator
Availability: InStock

The Snorinator is a wedge-shaped memory foam pillow designed to reduce snoring. It positions the sleeper's head and body in a way intended to encourage easier breathing, aimed at snorers and their bed partners.

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Official website checked Nov 1, 2026.

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Price range $59.99-$199.99 checked Oct 2026

⏱ The Snorinator in 30 seconds

The ask$100K for 10%Valued at $1M
In the tankDeal: $100K for 25%With Lori and Michael
After the showNot confirmedNo public record either way
TodayStill in businessAnti-snoring pillow sold online

The Snorinator Shark Tank deal

Asked for: $100,000 for 10%
Asking valuation: $1M
Result: Deal
Final deal: $100,000 for 25%
Deal valuation: $400K
Sharks: Lori Greiner, Michael Strahan
Founders: Lloyd Ecker, Susan Ecker
From: NY
Aired: Oct 1, 2025

Asked

$1M

Got

$400K

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Popular products from The Snorinator, with prices as listed when we checked (October 2026).

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The pitch

Lloyd Ecker, Susan Ecker from NY pitched The Snorinator in Shark Tank Season 17, Episode 2 (aired Oct 1, 2025). They asked for $100,000 in exchange for 10% equity, valuing the business at $1M. The entrepreneurs walked away with a deal from Lori Greiner and Michael Strahan: $100,000 for 25%. That put the final valuation at $400K, 60% below what they originally asked for.

What happened to The Snorinator after Shark Tank?

Still in business Last checked November 1, 2026

Our checks

Nov 1, 2026: Visited the official website: it is working.

Lloyd and Sue Ecker invented The Snorinator, a $160 pillow that props sleepers upright to cut down on snoring. They had sold about 3,000 units, but had also lost roughly $500,000 and put $341,000 of their own money into the business. They asked for $100,000 for 10% and accepted $100,000 for 25% from Lori Greiner and guest shark Michael Strahan. After the episode they added a matching pillowcase and a travel bag and stepped up online marketing, according to Primetimer.

Update: Anti-snoring pillow sold online

Timeline since the show

2025
Lori Greiner and Michael Strahan invested $100,000 for 25% on Season 17
2025-10
Added a pillowcase and a travel bag after the episode

Sources (5)

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Frequently asked questions

Did The Snorinator get a deal on Shark Tank?

Yes. The Snorinator got a deal with Lori Greiner and Michael Strahan for $100,000 and 25% equity.

Which Shark invested in The Snorinator?

Lori Greiner and Michael Strahan invested in The Snorinator on Season 17 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is The Snorinator still in business?

As of our last check (November 2026), The Snorinator appears to still be in business. Its official website is online, and anti-snoring pillow sold online.

What season and episode was The Snorinator on Shark Tank?

The Snorinator appeared in Season 17, Episode 2, which first aired on October 1, 2025.

Where can I buy The Snorinator?

You can buy The Snorinator from its official website and often on Amazon.

What was The Snorinator's valuation on Shark Tank?

The founders valued The Snorinator at $1,000,000 when they entered the Tank, and the final deal valued it at $400,000.