✓ Got a deal Status unconfirmed Season 5, Ep. 29 💻 Technology & Software

Foot Fairy on Shark Tank

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Foot Fairy is an online service designed to help parents find shoes that fit their children's feet correctly. It targets families who want to buy kids' shoes online with greater confidence in fit and sizing.

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⏱ Foot Fairy in 30 seconds

  1. The ask$75K for 15%Valued at $500K
  2. In the tankDeal: $100K for 40%With Mark
  3. After the showNot confirmedNo public record either way
  4. TodayStatus unconfirmed

Foot Fairy Shark Tank deal

Asked for
$75,000 for 15%
Asking valuation
$500K
Result
Deal
Final deal
$100,000 for 40%
Deal valuation
$250K
Founders
Sylvie Shapiro and Nicole Brooks
From
Los Angeles, CA
Aired
May 16, 2014
Asked
$500K
Got
$250K

Would you have invested in Foot Fairy?

The pitch

Sylvie Shapiro and Nicole Brooks from Los Angeles, CA pitched Foot Fairy in Shark Tank Season 5, Episode 29 (aired May 16, 2014). They asked for $75,000 in exchange for 15% equity, valuing the business at $500K. The entrepreneurs walked away with a deal from Mark Cuban: $100,000 for 40%. That put the final valuation at $250K, 50% below what they originally asked for.

What happened to Foot Fairy after Shark Tank?

Status unconfirmed Last checked November 1, 2026

Our checks

  • : Removed the link to the company's website because the website stopped responding.

We couldn't confirm whether Foot Fairy is still operating. Its website did not respond at our last check (November 2026). Readers can share updates in the reviews.

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Frequently asked questions

Did Foot Fairy get a deal on Shark Tank?

Yes. Foot Fairy got a deal with Mark Cuban for $100,000 and 40% equity.

Which Shark invested in Foot Fairy?

Mark Cuban invested in Foot Fairy on Season 5 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Foot Fairy still in business?

We couldn't confirm whether Foot Fairy is still operating. Its website did not respond at our last check (November 2026). Readers can share updates in the reviews.

What season and episode was Foot Fairy on Shark Tank?

Foot Fairy appeared in Season 5, Episode 29, which first aired on May 16, 2014.

Where can I buy Foot Fairy?

Search for Foot Fairy on Amazon or major retailers; availability varies.

What was Foot Fairy's valuation on Shark Tank?

The founders valued Foot Fairy at $500,000 when they entered the Tank, and the final deal valued it at $250,000.

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