Gameday Couture
Image: Gameday Couture official website
✓ Got a deal Still in business Season 6, Ep. 11 💄 Fashion & Beauty

Gameday Couture on Shark Tank

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Gameday Couture designs fashion-forward licensed sports apparel for women, including college and professional team styles. The clothing lets female fans show team support with more stylish cuts and designs than standard fan merchandise.

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Price range $29.50-$85 checked Oct 2026

⏱ Gameday Couture in 30 seconds

  1. The ask$500K for 20%Valued at $2.5M
  2. In the tankDeal: $500K for 30%With Mark
  3. After the showNot confirmedNo public record either way
  4. TodayStill in businessFrom $29.50

Gameday Couture Shark Tank deal

Asked for
$500,000 for 20%
Asking valuation
$2.5M
Result
Deal
Final deal
$500,000 for 30%
Deal valuation
$1.67M
Founders
Shawna and Kurt Feddersen
From
Tulsa, OK
Aired
Dec 5, 2014
Asked
$2.5M
Got
$1.67M

Shop Gameday Couture

Popular products from Gameday Couture, with prices as listed when we checked (October 2026).

Where to buy: FanaticsDick's Sporting Goods

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Prices and availability change. Check the retailer for the current price.

Would you have invested in Gameday Couture?

The pitch

Shawna and Kurt Feddersen from Tulsa, OK pitched Gameday Couture in Shark Tank Season 6, Episode 11 (aired Dec 5, 2014). They asked for $500,000 in exchange for 20% equity, valuing the business at $2.5M. The entrepreneurs walked away with a deal from Mark Cuban: $500,000 for 30%. That put the final valuation at $1.67M, 33% below what they originally asked for.

What happened to Gameday Couture after Shark Tank?

Still in business Last checked October 3, 2026

As of our last check (October 2026), Gameday Couture appears to still be in business. Its official website is online.

Sources (4)
  1. shopthesoho.com/products.json?limit=250
  2. shopthesoho.com/
  3. fanatics.com/gameday-couture/br-304567+z-99973609-3715369387
  4. dickssportinggoods.com/f/ncaa-gameday-couture
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Frequently asked questions

Did Gameday Couture get a deal on Shark Tank?

Yes. Gameday Couture got a deal with Mark Cuban for $500,000 and 30% equity.

Which Shark invested in Gameday Couture?

Mark Cuban invested in Gameday Couture on Season 6 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Gameday Couture still in business?

As of our last check (October 2026), Gameday Couture appears to still be in business. Its official website is online.

What season and episode was Gameday Couture on Shark Tank?

Gameday Couture appeared in Season 6, Episode 11, which first aired on December 5, 2014.

Where can I buy Gameday Couture?

You can buy Gameday Couture from its official website and often on Amazon.

What was Gameday Couture's valuation on Shark Tank?

The founders valued Gameday Couture at $2,500,000 when they entered the Tank, and the final deal valued it at $1,666,667.

Official site Amazon

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