Image: The Lip Bar official website

✕ No deal Still in business Season 6, Ep. 18 💄 Fashion & Beauty

The Lip Bar on Shark Tank

Name: The Lip Bar
Availability: InStock

The Lip Bar makes vegan, cruelty-free lipsticks and cosmetics in bold, fashion-forward shades. The brand emphasizes inclusive color ranges designed for women of diverse skin tones and challenges narrow beauty-industry standards.

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Price range $9-$36 checked Oct 2026

⏱ The Lip Bar in 30 seconds

The ask$125K for 20%Valued at $625K
In the tankNo dealWalked out without a Shark
After the showWent it aloneAnd kept going
TodayStill in businessSold at Target

The Lip Bar Shark Tank deal

Asked for: $125,000 for 20%
Asking valuation: $625K
Result: No deal
Founders: Melissa Butler and Rosco Spears
From: New York, NY
Aired: Feb 6, 2015

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Popular products from The Lip Bar, with prices as listed when we checked (October 2026).

Where to buy: TargetWalmartUlta BeautyAmazon

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Prices and availability change. Check the retailer for the current price.

Would you have invested in The Lip Bar?

The pitch

Video: The Lip Bar As Seen On Shark Tank · The Lip Bar on YouTube

Melissa Butler and Rosco Spears from New York, NY pitched The Lip Bar in Shark Tank Season 6, Episode 18 (aired Feb 6, 2015). They asked for $125,000 in exchange for 20% equity, valuing the business at $625K. They left the Tank without a deal, but the business kept going after the show.

Meet the founders

What happened to The Lip Bar after Shark Tank?

Still in business Last checked October 3, 2026

Melissa Butler left Wall Street to build The Lip Bar, a vegan cosmetics brand she started in her Brooklyn apartment and later moved to Detroit. On Shark Tank in 2015 all five sharks turned her down and dismissed her bold lipstick colors as unmarketable. Butler has said the cruel reception still brought the brand a lot of exposure. In 2018 The Lip Bar launched in several hundred Target stores, which made it one of the show's best-known rejections that worked out anyway.

⚠️ The on-air deal did not close after the show.

Update: Sold at Target

Timeline since the show

2012
Melissa Butler launched vegan lipsticks from her Brooklyn home
2014
Butler moved to Detroit to run the company full-time
2015
Rejected by all five sharks
2018
Launched in several hundred Target stores

Sources (8)

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Reviews of The Lip Bar

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Frequently asked questions

Did The Lip Bar get a deal on Shark Tank?

No. The Lip Bar did not get a deal on Shark Tank after asking for $125,000 for 20%.

Is The Lip Bar still in business?

As of our last check (October 2026), The Lip Bar appears to still be in business. Its official website is online, and sold at Target.

What season and episode was The Lip Bar on Shark Tank?

The Lip Bar appeared in Season 6, Episode 18, which first aired on February 6, 2015.

Where can I buy The Lip Bar?

You can buy The Lip Bar from its official website and often on Amazon.

What was The Lip Bar's valuation on Shark Tank?

The founders valued The Lip Bar at $625,000 when they entered the Tank.

The Lip Bar Shark Tank deal

Shop The Lip Bar

Would you have invested in The Lip Bar?

The pitch

Meet the founders

What happened to The Lip Bar after Shark Tank?

Timeline since the show

Reviews of The Lip Bar

Write a review

Frequently asked questions

Also in Season 6, Episode 18

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