Insta-Fire on Shark Tank

Insta-Fire is a granulated fire starter that ignites quickly, even when wet, with fewer chemicals than conventional products. It is aimed at campers, preppers, grill users and anyone who needs a reliable way to start fires outdoors.

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Official website checked Nov 1, 2026.

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⏱ Insta-Fire in 30 seconds

The ask$300K for 10%Valued at $3M
In the tankDeal: $300K for 30%With Lori and Mark
After the showNot confirmedNo public record either way
TodayStill in business

Insta-Fire Shark Tank deal

Asked for: $300,000 for 10%
Asking valuation: $3M
Result: Deal
Final deal: $300,000 for 30%
Deal valuation: $1M
Sharks: Lori Greiner, Mark Cuban
Founders: -
From: -
Aired: Feb 21, 2016

Asked

$3M

Got

$1M

Would you have invested in Insta-Fire?

The pitch

The founders pitched Insta-Fire in Shark Tank Season 7, Episode 19 (aired Feb 21, 2016). They asked for $300,000 in exchange for 10% equity, valuing the business at $3M. The entrepreneurs walked away with a deal from Lori Greiner and Mark Cuban: $300,000 for 30%. That put the final valuation at $1M, 67% below what they originally asked for.

What happened to Insta-Fire after Shark Tank?

Still in business Last checked November 1, 2026

Our checks

Nov 1, 2026: Product photo added from the official website.
Nov 1, 2026: Visited the official website: it is working.

As of our last check (November 2026), Insta-Fire appears to still be in business. Its official website is online.

Sources (2)

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Frequently asked questions

Did Insta-Fire get a deal on Shark Tank?

Yes. Insta-Fire got a deal with Lori Greiner and Mark Cuban for $300,000 and 30% equity.

Which Shark invested in Insta-Fire?

Lori Greiner and Mark Cuban invested in Insta-Fire on Season 7 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Insta-Fire still in business?

As of our last check (November 2026), Insta-Fire appears to still be in business. Its official website is online.

What season and episode was Insta-Fire on Shark Tank?

Insta-Fire appeared in Season 7, Episode 19, which first aired on February 21, 2016.

Where can I buy Insta-Fire?

You can buy Insta-Fire from its official website and often on Amazon.

What was Insta-Fire's valuation on Shark Tank?

The founders valued Insta-Fire at $3,000,000 when they entered the Tank, and the final deal valued it at $1,000,000.