KENT on Shark Tank

KENT makes underwear and basics from organic cotton that are designed to break down when composted at the end of their life. The brand targets shoppers who want everyday clothing with a smaller environmental footprint than synthetic garments.

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⏱ KENT in 30 seconds

The ask$200K for 5%Valued at $4M
In the tankDeal: $200K for 15%With Daymond
After the showNot confirmedNo public record either way
TodayStill in business

KENT Shark Tank deal

Asked for: $200,000 for 5%
Asking valuation: $4M
Result: Deal
Final deal: $200,000 for 15%
Deal valuation: $1.33M
Shark: Daymond John
Founders: Stacy Grace and Jeff Grace
From: -
Aired: Sep 23, 2022

Asked

$4M

Got

$1.33M

Would you have invested in KENT?

The pitch

Stacy Grace and Jeff Grace pitched KENT in Shark Tank Season 14, Episode 1 (aired Sep 23, 2022). They asked for $200,000 in exchange for 5% equity, valuing the business at $4M. The entrepreneurs walked away with a deal from Daymond John: $200,000 for 15%. That put the final valuation at $1.33M, 67% below what they originally asked for.