Lady Alpha
Image: Lady Alpha official website
✓ Got a deal Still in business Season 15, Ep. 17 🏠 Home & Lifestyle

Lady Alpha on Shark Tank

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Lady Alpha makes nursing covers that provide privacy for breastfeeding parents while out in public. The covers are designed to be practical, lightweight and stylish, aimed at new parents who want to feed comfortably on the go.

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Price range $49.95-$99.90 checked Oct 2026

⏱ Lady Alpha in 30 seconds

  1. The ask$100K for 10%Valued at $1M
  2. In the tankDeal: $100K for 10%With Barbara
  3. After the showNot confirmedNo public record either way
  4. TodayStill in businessFrom $49.95

Lady Alpha Shark Tank deal

Asked for
$100,000 for 10%
Asking valuation
$1M
Result
Deal
Final deal
$100,000 for 10%
Deal valuation
$1M
Founders
Jacqueline and Jeremy Samuelson
From
-
Aired
Mar 8, 2024
Asked
$1M
Got
$1M

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Popular products from Lady Alpha, with prices as listed when we checked (October 2026).

Where to buy: Amazon

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The pitch

Video: Shark Tank US | Barbara Makes A Flash Offer For Lady Alpha's Nursing Covers · Sony Pictures Television on YouTube

Jacqueline and Jeremy Samuelson pitched Lady Alpha in Shark Tank Season 15, Episode 17 (aired Mar 8, 2024). They asked for $100,000 in exchange for 10% equity, valuing the business at $1M. The entrepreneurs walked away with a deal from Barbara Corcoran: $100,000 for 10%.

What happened to Lady Alpha after Shark Tank?

Still in business Last checked October 3, 2026

As of our last check (October 2026), Lady Alpha appears to still be in business. Its official website is online.

Sources (3)
  1. shopladyalpha.com/
  2. amazon.com/LADY-ALPHA-NURSING-COOL-COVER/dp/B0CPHNTXKS
  3. shopladyalpha.com/breast-feeding-cover-fan-set
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Frequently asked questions

Did Lady Alpha get a deal on Shark Tank?

Yes. Lady Alpha got a deal with Barbara Corcoran for $100,000 and 10% equity.

Which Shark invested in Lady Alpha?

Barbara Corcoran invested in Lady Alpha on Season 15 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Lady Alpha still in business?

As of our last check (October 2026), Lady Alpha appears to still be in business. Its official website is online.

What season and episode was Lady Alpha on Shark Tank?

Lady Alpha appeared in Season 15, Episode 17, which first aired on March 8, 2024.

Where can I buy Lady Alpha?

You can buy Lady Alpha from its official website and often on Amazon.

What was Lady Alpha's valuation on Shark Tank?

The founders valued Lady Alpha at $1,000,000 when they entered the Tank, and the final deal valued it at $1,000,000.

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