New Era Brands Shark Tank Update: Where Are They Now?

New Era Brands on Shark Tank

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New Era Brands makes novelty contact lens cases with fun, decorative designs. The products target contact lens wearers who want a more personal, stylish alternative to the plain cases that come with lens solution.

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New Era Brands Shark Tank deal

Asked for: $500,000 for 30%
Asking valuation: $1.67M
Result: No deal
Founders: Bob Kroupa
From: Chicago, IL
Aired: Apr 15, 2011

Would you have invested in New Era Brands?

The pitch

Bob Kroupa from Chicago, IL pitched New Era Brands in Shark Tank Season 2, Episode 5 (aired Apr 15, 2011). They asked for $500,000 in exchange for 30% equity, valuing the business at $1.67M. They left the Tank without a deal.

What happened to New Era Brands after Shark Tank?

Out of business

New Era Brands appears to be out of business (The Clip n Go contact lens case maker is no longer in business, and founder Bob Kroupa started a PPE company, Sureway Health, in 2020.).

Sources (1)

sharktankblog.com/business/new-era-brands/

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Frequently asked questions

Did New Era Brands get a deal on Shark Tank?

No. New Era Brands did not get a deal on Shark Tank after asking for $500,000 for 30%.

Is New Era Brands still in business?

New Era Brands appears to be out of business (The Clip n Go contact lens case maker is no longer in business, and founder Bob Kroupa started a PPE company, Sureway Health, in 2020.).

What season and episode was New Era Brands on Shark Tank?

New Era Brands appeared in Season 2, Episode 5, which first aired on April 15, 2011.

Where can I buy New Era Brands?

Search for New Era Brands on Amazon or major retailers; availability varies.

What was New Era Brands's valuation on Shark Tank?

The founders valued New Era Brands at $1,666,667 when they entered the Tank.