Pinch Me Therapy Dough on Shark Tank

Pinch Me Therapy Dough is a scented dough designed for stress relief through squeezing and kneading. It is aimed at adults and kids who want a tactile, calming fidget item for home or the office.

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Official website checked Nov 1, 2026.

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⏱ Pinch Me Therapy Dough in 30 seconds

The ask$300K for 7%Valued at $4.29M
In the tankDeal: $300K for 20%With Robert
After the showNot confirmedNo public record either way
TodayStill in business

Pinch Me Therapy Dough Shark Tank deal

Asked for: $300,000 for 7%
Asking valuation: $4.29M
Result: Deal
Final deal: $300,000 for 20%
Deal valuation: $1.5M
Shark: Robert Herjavec
Founders: Nancy Rothner
From: -
Aired: Mar 5, 2021

Asked

$4.29M

Got

$1.5M

Would you have invested in Pinch Me Therapy Dough?

The pitch

Nancy Rothner pitched Pinch Me Therapy Dough in Shark Tank Season 12, Episode 16 (aired Mar 5, 2021). They asked for $300,000 in exchange for 7% equity, valuing the business at $4.29M. The entrepreneurs walked away with a deal from Robert Herjavec: $300,000 for 20%. That put the final valuation at $1.5M, 65% below what they originally asked for.

What happened to Pinch Me Therapy Dough after Shark Tank?

Still in business Last checked November 1, 2026

Our checks

Nov 1, 2026: Product photo added from the official website.
Nov 1, 2026: Visited the official website: it is working.

As of our last check (November 2026), Pinch Me Therapy Dough appears to still be in business. Its official website is online.

Sources (3)

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Frequently asked questions

Did Pinch Me Therapy Dough get a deal on Shark Tank?

Yes. Pinch Me Therapy Dough got a deal with Robert Herjavec for $300,000 and 20% equity.

Which Shark invested in Pinch Me Therapy Dough?

Robert Herjavec invested in Pinch Me Therapy Dough on Season 12 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Pinch Me Therapy Dough still in business?

As of our last check (November 2026), Pinch Me Therapy Dough appears to still be in business. Its official website is online.

What season and episode was Pinch Me Therapy Dough on Shark Tank?

Pinch Me Therapy Dough appeared in Season 12, Episode 16, which first aired on March 5, 2021.

Where can I buy Pinch Me Therapy Dough?

You can buy Pinch Me Therapy Dough from its official website and often on Amazon.

What was Pinch Me Therapy Dough's valuation on Shark Tank?

The founders valued Pinch Me Therapy Dough at $4,285,714 when they entered the Tank, and the final deal valued it at $1,500,000.