Pretty Rugged on Shark Tank

Pretty Rugged is a lifestyle apparel and accessories brand with an outdoorsy, rugged aesthetic aimed at women. The brand blends feminine style with practical design for customers who enjoy country and outdoor living.

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Official website checked Nov 1, 2026.

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⏱ Pretty Rugged in 30 seconds

The ask$200K for 10%Valued at $2M
In the tankDeal: $200K for 25%With Lori and Robert
After the showNot confirmedNo public record either way
TodayStill in business

Pretty Rugged Shark Tank deal

Asked for: $200,000 for 10%
Asking valuation: $2M
Result: Deal
Final deal: $200,000 for 25%
Deal valuation: $800K
Sharks: Lori Greiner, Robert Herjavec
Founders: Tracy Slocum
From: -
Aired: Oct 21, 2022

Asked

$2M

Got

$800K

Would you have invested in Pretty Rugged?

The pitch

Tracy Slocum pitched Pretty Rugged in Shark Tank Season 14, Episode 5 (aired Oct 21, 2022). They asked for $200,000 in exchange for 10% equity, valuing the business at $2M. The entrepreneurs walked away with a deal from Lori Greiner and Robert Herjavec: $200,000 for 25%. That put the final valuation at $800K, 60% below what they originally asked for.

What happened to Pretty Rugged after Shark Tank?

Still in business Last checked November 1, 2026

Our checks

Nov 1, 2026: Product photo added from the official website.
Nov 1, 2026: Visited the official website: it is working.

As of our last check (November 2026), Pretty Rugged appears to still be in business. Its official website is online.

Sources (1)

prettyruggedshop.com/

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Frequently asked questions

Did Pretty Rugged get a deal on Shark Tank?

Yes. Pretty Rugged got a deal with Lori Greiner and Robert Herjavec for $200,000 and 25% equity.

Which Shark invested in Pretty Rugged?

Lori Greiner and Robert Herjavec invested in Pretty Rugged on Season 14 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Pretty Rugged still in business?

As of our last check (November 2026), Pretty Rugged appears to still be in business. Its official website is online.

What season and episode was Pretty Rugged on Shark Tank?

Pretty Rugged appeared in Season 14, Episode 5, which first aired on October 21, 2022.

Where can I buy Pretty Rugged?

You can buy Pretty Rugged from its official website and often on Amazon.

What was Pretty Rugged's valuation on Shark Tank?

The founders valued Pretty Rugged at $2,000,000 when they entered the Tank, and the final deal valued it at $800,000.