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✕ No deal Still in business Season 2, Ep. 3 🏠 Home & Lifestyle

Pure Ayre on Shark Tank

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Pure Ayre is a natural odor eliminator spray designed to neutralize smells rather than mask them with fragrance. It targets households with pets, smokers or strong odors that want a non-toxic alternative to conventional air fresheners.

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⏱ Pure Ayre in 30 seconds

The ask$150K for 10%Valued at $1.5M
In the tankNo dealWalked out without a Shark
After the showWent it aloneAnd kept going
TodayStill in business

Pure Ayre Shark Tank deal

Asked for: $150,000 for 10%
Asking valuation: $1.5M
Result: No deal
Founders: James Mitchell
From: Kent, WA
Aired: Apr 1, 2011

Would you have invested in Pure Ayre?

The pitch

James Mitchell from Kent, WA pitched Pure Ayre in Shark Tank Season 2, Episode 3 (aired Apr 1, 2011). They asked for $150,000 in exchange for 10% equity, valuing the business at $1.5M. They left the Tank without a deal, but the business kept going after the show.

What happened to Pure Ayre after Shark Tank?

Still in business Last checked October 3, 2026

As of our last check (October 2026), Pure Ayre appears to still be in business. Its official website is online.

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Reviews of Pure Ayre

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Frequently asked questions

Did Pure Ayre get a deal on Shark Tank?

No. Pure Ayre did not get a deal on Shark Tank after asking for $150,000 for 10%.

Is Pure Ayre still in business?

As of our last check (October 2026), Pure Ayre appears to still be in business. Its official website is online.

What season and episode was Pure Ayre on Shark Tank?

Pure Ayre appeared in Season 2, Episode 3, which first aired on April 1, 2011.

Where can I buy Pure Ayre?

You can buy Pure Ayre from its official website and often on Amazon.

What was Pure Ayre's valuation on Shark Tank?

The founders valued Pure Ayre at $1,500,000 when they entered the Tank.

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