Rocco on Shark Tank

Name: Rocco
Availability: InStock

Rocco is a smart beverage fridge that organizes drinks and tracks what is inside. It is aimed at households that want an easy-to-manage, connected drink refrigerator that helps them know when to restock favorite beverages.

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Official website checked Nov 1, 2026.

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Price range $1,095-$2,295 checked Oct 2026

⏱ Rocco in 30 seconds

The ask$600K for 3%Valued at $20M
In the tankDeal: $600K for 4%With Lori · plus royalty
After the showNot confirmedNo public record either way
TodayStill in businessSmart beverage fridge sold at Nordstrom and online

Rocco Shark Tank deal

Asked for: $600,000 for 3%
Asking valuation: $20M
Result: Deal
Final deal: $600,000 for 4%
Deal valuation: $15M
Shark: Lori Greiner
Structure: Royalty
Founders: Sam Naparstek, Alyse Borkan
From: -
Aired: May 2, 2025

Deal notes: $50 per unit royalty until $900k recouped

Asked

$20M

Got

$15M

Shop Rocco

Popular products from Rocco, with prices as listed when we checked (October 2026).

Where to buy: Nordstrom

Official store ↗Check Amazon

Prices and availability change. Check the retailer for the current price.

Would you have invested in Rocco?

The pitch

Sam Naparstek, Alyse Borkan pitched Rocco in Shark Tank Season 16, Episode 18 (aired May 2, 2025). They asked for $600,000 in exchange for 3% equity, valuing the business at $20M. The entrepreneurs walked away with a deal from Lori Greiner: $600,000 for 4%. That put the final valuation at $15M, 25% below what they originally asked for. The deal included a royalty.

What happened to Rocco after Shark Tank?

Still in business Last checked November 1, 2026

Our checks

Nov 1, 2026: Visited the official website: it is working.

Rocco makes a design-forward smart beverage fridge with modular shelving, app-controlled dual temperature zones and an internal camera to check inventory, priced around $1,800. Founders Sam Naparstek and Alyse Borkan said they had reached $4 million in revenue within about eight months on the market before pitching. On Shark Tank in May 2025, Lori Greiner invested $600,000 for 4% plus a $50 royalty per unit until she receives $900,000. The fridge is sold through Nordstrom, Bespoke Post and the company's website.

Update: Smart beverage fridge sold at Nordstrom and online

Timeline since the show

2025-05
Lori Greiner invested $600,000 for 4% plus a $50-per-unit royalty until $900,000 is paid
2025
Sold through Nordstrom, Bespoke Post and its own website, per SlashGear

Sources (5)

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Frequently asked questions

Did Rocco get a deal on Shark Tank?

Yes. Rocco got a deal with Lori Greiner for $600,000 and 4% equity.

Which Shark invested in Rocco?

Lori Greiner invested in Rocco on Season 16 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Rocco still in business?

As of our last check (November 2026), Rocco appears to still be in business. Its official website is online, and smart beverage fridge sold at Nordstrom and online.

What season and episode was Rocco on Shark Tank?

Rocco appeared in Season 16, Episode 18, which first aired on May 2, 2025.

Where can I buy Rocco?

You can buy Rocco from its official website and often on Amazon.

What was Rocco's valuation on Shark Tank?

The founders valued Rocco at $20,000,000 when they entered the Tank, and the final deal valued it at $15,000,000.