RuffleButts
Image: RuffleButts official website
✓ Got a deal Still in business Season 5, Ep. 5 💄 Fashion & Beauty

RuffleButts on Shark Tank

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RuffleButts makes clothing for babies and young girls, known for ruffled bloomers, swimsuits and outfits, with a companion boys' line called RuggedButts. It targets parents and gift-givers seeking playful, photo-ready children's clothing.

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⏱ RuffleButts in 30 seconds

  1. The ask$600K for 7%Valued at $8.57M
  2. In the tankDeal: $600K for 9%With Lori
  3. After the showNot confirmedNo public record either way
  4. TodayStill in business

RuffleButts Shark Tank deal

Asked for
$600,000 for 7%
Asking valuation
$8.57M
Result
Deal
Final deal
$600,000 for 9%
Deal valuation
$6.67M
Founders
Amber Schaub and Mark Schaub
From
Grapevine, TX
Aired
Oct 18, 2013
Asked
$8.57M
Got
$6.67M

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Where to buy: TargetNordstromAmazon

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The pitch

Amber Schaub and Mark Schaub from Grapevine, TX pitched RuffleButts in Shark Tank Season 5, Episode 5 (aired Oct 18, 2013). They asked for $600,000 in exchange for 7% equity, valuing the business at $8.57M. The entrepreneurs walked away with a deal from Lori Greiner: $600,000 for 9%. That put the final valuation at $6.67M, 22% below what they originally asked for.

What happened to RuffleButts after Shark Tank?

Still in business Last checked October 3, 2026

As of our last check (October 2026), RuffleButts appears to still be in business. Its official website is online.

Sources (3)
  1. target.com/b/rufflebutts/-/N-q643le6150u
  2. nordstrom.com/brands/rufflebutts--59660
  3. amazon.com/stores/RuffleButts/page/BE2055F9-8929-4302-9E5B-248D51F451D8
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Frequently asked questions

Did RuffleButts get a deal on Shark Tank?

Yes. RuffleButts got a deal with Lori Greiner for $600,000 and 9% equity.

Which Shark invested in RuffleButts?

Lori Greiner invested in RuffleButts on Season 5 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is RuffleButts still in business?

As of our last check (October 2026), RuffleButts appears to still be in business. Its official website is online.

What season and episode was RuffleButts on Shark Tank?

RuffleButts appeared in Season 5, Episode 5, which first aired on October 18, 2013.

Where can I buy RuffleButts?

You can buy RuffleButts from its official website and often on Amazon.

What was RuffleButts's valuation on Shark Tank?

The founders valued RuffleButts at $8,571,429 when they entered the Tank, and the final deal valued it at $6,666,667.

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