The Real Elf on Shark Tank

The Real Elf creates personalized digital messages from a holiday elf character for children. It is aimed at parents who want to add magic to the holiday season with custom videos or notes for their kids.

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⏱ The Real Elf in 30 seconds

The ask$125K for 25%Valued at $500K
In the tankDeal: $125K for 35%With Barbara · loan
After the showNot confirmedNo public record either way
TodayStill in business

The Real Elf Shark Tank deal

Asked for: $125,000 for 25%
Asking valuation: $500K
Result: Deal
Final deal: $125,000 for 35%
Deal valuation: $357.1K
Shark: Barbara Corcoran
Structure: Loan / credit line
Founders: Tommy Holl
From: -
Aired: Dec 10, 2021

Asked

$500K

Got

$357.1K

Would you have invested in The Real Elf?

The pitch

Tommy Holl pitched The Real Elf in Shark Tank Season 13, Episode 8 (aired Dec 10, 2021). They asked for $125,000 in exchange for 25% equity, valuing the business at $500K. The entrepreneurs walked away with a deal from Barbara Corcoran: $125,000 for 35%. That put the final valuation at $357.1K, 29% below what they originally asked for. Part of the investment was structured as a loan or line of credit.