Tower Paddle Boards on Shark Tank

Name: Tower Paddle Boards
Availability: InStock

Tower Paddle Boards sells inflatable stand-up paddle boards directly to consumers online. The boards inflate for use and pack down for storage and travel, targeting outdoor enthusiasts who want an accessible way into paddleboarding.

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Price range $349-$699 checked Oct 2026

⏱ Tower Paddle Boards in 30 seconds

The ask$150K for 10%Valued at $1.5M
In the tankDeal: $150K for 30%With Mark
After the showDeal closedSurvived due diligence
TodayStill in businessDirect-to-consumer paddle board and electric bike brand

Tower Paddle Boards Shark Tank deal

Asked for: $150,000 for 10%
Asking valuation: $1.5M
Result: Deal
Final deal: $150,000 for 30%
Deal valuation: $500K
Shark: Mark Cuban
Founders: Stephan Aarstol
From: San Diego, CA
Aired: Mar 16, 2012

Asked

$1.5M

Got

$500K

Shop Tower Paddle Boards

Popular products from Tower Paddle Boards, with prices as listed when we checked (October 2026).

Where to buy: Amazon

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The pitch

Video: Tower Paddleboards! - Shark Tank · ABC on YouTube

Stephan Aarstol from San Diego, CA pitched Tower Paddle Boards in Shark Tank Season 3, Episode 9 (aired Mar 16, 2012). They asked for $150,000 in exchange for 10% equity, valuing the business at $1.5M. The entrepreneurs walked away with a deal from Mark Cuban: $150,000 for 30%. That put the final valuation at $500K, 67% below what they originally asked for.

Meet the founder

SAStephan AarstolFounder & CEO of Tower Paddle Boards

What happened to Tower Paddle Boards after Shark Tank?

Still in business Last checked October 3, 2026

Stephan Aarstol sold Mark Cuban 30% of his paddle board company for $150,000. Tower became a model for selling direct to consumers on Amazon: Jeff Bezos mentioned it in his 2015 shareholder letter, and Harvard Business School wrote a case study on it. Aarstol also drew attention for cutting the workday to five hours, which he wrote about in a 2016 book. According to Wikipedia, sales reached $30 million by 2018, and the company now also sells electric bikes.

✅ The on-air deal closed after due diligence.

Update: Direct-to-consumer paddle board and electric bike brand

Timeline since the show

2010
Stephan Aarstol founded the company
2012
Mark Cuban invested $150,000 for 30%
2014
Named San Diego's fastest-growing private company
2016-06
Aarstol published 'The Five Hour Workday' about the company's shortened workday
2018
Reached $30 million in sales, per Wikipedia

Sources (5)

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Frequently asked questions

Did Tower Paddle Boards get a deal on Shark Tank?

Yes. Tower Paddle Boards got a deal with Mark Cuban for $150,000 and 30% equity.

Which Shark invested in Tower Paddle Boards?

Mark Cuban invested in Tower Paddle Boards on Season 3 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Tower Paddle Boards still in business?

As of our last check (October 2026), Tower Paddle Boards appears to still be in business. Its official website is online, and direct-to-consumer paddle board and electric bike brand.

What season and episode was Tower Paddle Boards on Shark Tank?

Tower Paddle Boards appeared in Season 3, Episode 9, which first aired on March 16, 2012.

Where can I buy Tower Paddle Boards?

You can buy Tower Paddle Boards from its official website and often on Amazon.

What was Tower Paddle Boards's valuation on Shark Tank?

The founders valued Tower Paddle Boards at $1,500,000 when they entered the Tank, and the final deal valued it at $500,000.