BRCĒ on Shark Tank

Name: BRCĒ
Availability: InStock

BRCĒ makes polymer-based athletic shoelaces engineered not to come untied. They are aimed at athletes, runners and parents of young kids who want laces that stay secure through activity without double knots.

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Official website checked Nov 1, 2026.

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Price range $9.99-$19.99 checked Oct 2026

⏱ BRCĒ in 30 seconds

The ask$300K for 10%Valued at $3M
In the tankDeal: $300K for 20%With Daniel and Fawn
After the showNot confirmedNo public record either way
TodayStill in businessUntie-resistant shoelaces being tested by the Cleveland Browns

BRCĒ Shark Tank deal

Asked for: $300,000 for 10%
Asking valuation: $3M
Result: Deal
Final deal: $300,000 for 20%
Deal valuation: $1.5M
Sharks: Daniel Lubetzky, Fawn Weaver
Founders: Tanvi Gadamsetti, Madhav Aggarwal
From: MI
Aired: Mar 4, 2026

Deal notes: Fawn Weaver retains right of first refusal on founders' next invention

Asked

$3M

Got

$1.5M

Shop BRCĒ

Popular products from BRCĒ, with prices as listed when we checked (October 2026).

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The pitch

Video: BRCE Pitch | Shark Tank · ABC on YouTube

Tanvi Gadamsetti, Madhav Aggarwal from MI pitched BRCĒ in Shark Tank Season 17, Episode 12 (aired Mar 4, 2026). They asked for $300,000 in exchange for 10% equity, valuing the business at $3M. The entrepreneurs walked away with a deal from Daniel Lubetzky and Fawn Weaver: $300,000 for 20%. That put the final valuation at $1.5M, 50% below what they originally asked for.

What happened to BRCĒ after Shark Tank?

Still in business Last checked November 1, 2026

Our checks

Nov 1, 2026: Visited the official website: it is working.

Tanvi Gadamsetti and Madhav Aggarwal make BRCĒ, $20 shoelaces that use a polymer coating to stay tied during activity but still come undone easily by hand. They had about $100,000 in sales when they taped and asked for $300,000 for 10%. They accepted $300,000 for 20% from Daniel Lubetzky and guest shark Fawn Weaver. Shark Tank Blog reports sales passed $1.6 million by the time the episode aired in March 2026, and that the Cleveland Browns plan to test the laces in the 2026-27 NFL season.

Update: Untie-resistant shoelaces being tested by the Cleveland Browns

Timeline since the show

2026-03
Daniel Lubetzky and Fawn Weaver invested $300,000 for 20% on Season 17
2026
Sales passed $1.6 million by the time the episode aired, per Shark Tank Blog

Sources (4)

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Frequently asked questions

Did BRCĒ get a deal on Shark Tank?

Yes. BRCĒ got a deal with Daniel Lubetzky and Fawn Weaver for $300,000 and 20% equity.

Which Shark invested in BRCĒ?

Daniel Lubetzky and Fawn Weaver invested in BRCĒ on Season 17 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is BRCĒ still in business?

As of our last check (November 2026), BRCĒ appears to still be in business. Its official website is online, and untie-resistant shoelaces being tested by the Cleveland Browns.

What season and episode was BRCĒ on Shark Tank?

BRCĒ appeared in Season 17, Episode 12, which first aired on March 4, 2026.

Where can I buy BRCĒ?

You can buy BRCĒ from its official website and often on Amazon.

What was BRCĒ's valuation on Shark Tank?

The founders valued BRCĒ at $3,000,000 when they entered the Tank, and the final deal valued it at $1,500,000.