Unbuckle Me on Shark Tank

Name: Unbuckle Me
Availability: InStock

Unbuckle Me is a small lever tool that makes it easier to press the release button on children's car seat buckles. It is aimed at parents, grandparents, and caregivers who struggle with stiff buckles.

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Price range $11.99-$32.99 checked Oct 2026

⏱ Unbuckle Me in 30 seconds

The ask$100K for 10%Valued at $1M
In the tankDeal: $100K for 20%With Lori and Mark
After the showNot confirmedNo public record either way
TodayStill in businessFrom $11.99

Unbuckle Me Shark Tank deal

Asked for: $100,000 for 10%
Asking valuation: $1M
Result: Deal
Final deal: $100,000 for 20%
Deal valuation: $500K
Sharks: Lori Greiner, Mark Cuban
Founders: Barb Heilman and Becca Davison
From: -
Aired: May 6, 2020

Asked

$1M

Got

$500K

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Would you have invested in Unbuckle Me?

The pitch

Video: All Five Sharks Make Offers for UnbuckleMe - Shark Tank · ABC on YouTube

Barb Heilman and Becca Davison pitched Unbuckle Me in Shark Tank Season 11, Episode 21 (aired May 6, 2020). They asked for $100,000 in exchange for 10% equity, valuing the business at $1M. The entrepreneurs walked away with a deal from Lori Greiner and Mark Cuban: $100,000 for 20%. That put the final valuation at $500K, 50% below what they originally asked for.

What happened to Unbuckle Me after Shark Tank?

Still in business Last checked October 3, 2026

As of our last check (October 2026), Unbuckle Me appears to still be in business. Its official website is online.

Sources (3)

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Frequently asked questions

Did Unbuckle Me get a deal on Shark Tank?

Yes. Unbuckle Me got a deal with Lori Greiner and Mark Cuban for $100,000 and 20% equity.

Which Shark invested in Unbuckle Me?

Lori Greiner and Mark Cuban invested in Unbuckle Me on Season 11 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Unbuckle Me still in business?

As of our last check (October 2026), Unbuckle Me appears to still be in business. Its official website is online.

What season and episode was Unbuckle Me on Shark Tank?

Unbuckle Me appeared in Season 11, Episode 21, which first aired on May 6, 2020.

Where can I buy Unbuckle Me?

You can buy Unbuckle Me from its official website and often on Amazon.

What was Unbuckle Me's valuation on Shark Tank?

The founders valued Unbuckle Me at $1,000,000 when they entered the Tank, and the final deal valued it at $500,000.