Shark Tank · Season 12 · Aired October 30, 2020
Shark Tank Season 12, Episode 3 Products
4 pitches, 3 deals and $1.53M invested on air. Here's every product from the episode, what the founders asked for, what they got and where they are now.
Episode at a glance
- 💰 Biggest deal: Chirp Wheel, $900K for 2.5% with Lori Greiner.
- 🦈 Sharks who invested: Mark Cuban, Lori Greiner, Kevin O'Leary.
- 📍 Where they are now: 3 of 4 companies are confirmed still operating or were acquired (checked November 2026).
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Pitch 1Hug Sleep
DealStill in businessHug Sleep makes a wearable blanket designed to gently hug the body while sleeping.
- Asked
- $150K for 10%
- Result
- $300K for 20%
- Sharks
- Mark Cuban, Lori Greiner
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Pitch 2Animated Lure
DealStill in businessAnimated Lure makes a rechargeable robotic fishing lure that moves on its own to imitate live bait.
- Asked
- $325K for 10%
- Result
- $325K for 10%
- Shark
- Kevin O'Leary
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Pitch 3
The Cereal Killerz Kitchen
No dealStatus unconfirmedThe Cereal Killerz Kitchen is a retail-focused cereal bar serving creative cereal combinations, treats, and desserts.
- Asked
- $125K for 10%
- Result
- No deal
- Shark
- -
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Pitch 4Chirp Wheel
DealStill in businessChirp makes foam-padded wheels that users roll along their back to stretch and massage muscles along the spine.
- Asked
- $900K for 2%
- Result
- $900K for 2.5%
- Shark
- Lori Greiner
🎯 Watching with friends? Print Shark Tank bingo cards or a pitch scorecard.
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Frequently asked questions
What products were on Shark Tank Season 12 Episode 3?
The pitches were Hug Sleep, Animated Lure, The Cereal Killerz Kitchen and Chirp Wheel.
Who got a deal on Shark Tank Season 12 Episode 3?
Hug Sleep (Mark Cuban, Lori Greiner), Animated Lure (Kevin O'Leary) and Chirp Wheel (Lori Greiner) made deals.
When did Season 12 Episode 3 air?
It first aired on October 30, 2020.