Animated Lure
Image: Animated Lure official website
✓ Got a deal Still in business Season 12, Ep. 3 🏃 Fitness, Sports & Outdoors

Animated Lure on Shark Tank

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Animated Lure makes a rechargeable robotic fishing lure that moves on its own to imitate live bait. It is aimed at anglers who want a more lifelike lure action to attract fish.

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Official website checked Nov 1, 2026.

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⏱ Animated Lure in 30 seconds

  1. The ask$325K for 10%Valued at $3.25M
  2. In the tankDeal: $325K for 10%With Kevin · plus royalty
  3. After the showNot confirmedNo public record either way
  4. TodayStill in business

Animated Lure Shark Tank deal

Asked for
$325,000 for 10%
Asking valuation
$3.25M
Result
Deal
Final deal
$325,000 for 10%
Deal valuation
$3.25M
Structure
Royalty
Founders
Sobhan Kanaee and Kanz Kayfan
From
-
Aired
Oct 30, 2020
Asked
$3.25M
Got
$3.25M

Would you have invested in Animated Lure?

The pitch

Sobhan Kanaee and Kanz Kayfan pitched Animated Lure in Shark Tank Season 12, Episode 3 (aired Oct 30, 2020). They asked for $325,000 in exchange for 10% equity, valuing the business at $3.25M. The entrepreneurs walked away with a deal from Kevin O'Leary: $325,000 for 10%. The deal included a royalty.

What happened to Animated Lure after Shark Tank?

Still in business Last checked November 1, 2026

Our checks

  • : Product photo added from the official website.
  • : Visited the official website: it is working.

As of our last check (November 2026), Animated Lure appears to still be in business. Its official website is online.

Sources (2)
  1. sharktankblog.com/business/animated-lure
  2. animatedlure.com/
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Frequently asked questions

Did Animated Lure get a deal on Shark Tank?

Yes. Animated Lure got a deal with Kevin O'Leary for $325,000 and 10% equity.

Which Shark invested in Animated Lure?

Kevin O'Leary invested in Animated Lure on Season 12 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Animated Lure still in business?

As of our last check (November 2026), Animated Lure appears to still be in business. Its official website is online.

What season and episode was Animated Lure on Shark Tank?

Animated Lure appeared in Season 12, Episode 3, which first aired on October 30, 2020.

Where can I buy Animated Lure?

You can buy Animated Lure from its official website and often on Amazon.

What was Animated Lure's valuation on Shark Tank?

The founders valued Animated Lure at $3,250,000 when they entered the Tank, and the final deal valued it at $3,250,000.

Official site Amazon

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