Buena Papa

Shark Tank founder · Season 15

Johanna Windon

Co-founder of Buena Papa Fry Bar

Company
Buena Papa
On the show
S15 · Ep 4
Result
Deal · $400K
Company today
Still in business

Who is Johanna Windon?

Johanna Windon is a Colombian native and former elementary school teacher who co-founded Buena Papa Fry Bar with her husband, James Windon; the two are high school sweethearts. During the pandemic, a rice shortage left her unable to cook bandeja paisa, a traditional Colombian dish, the usual way, so she built it on French fries instead. The result became the core of a fast-casual concept serving loaded fries with Colombian, Mexican, Puerto Rican and American flavors. The Windons invested their life savings of about $40,000 into a tiny stand in Raleigh, North Carolina, in 2021, at one point having just $18 left in their account.

Helped by viral TikTok videos, the business brought in more than $1 million in its first year. On Shark Tank Season 15, the couple asked $400,000 for 7%. Mark Cuban and Kevin O'Leary passed over concerns about expansion, and Robert Herjavec invested $400,000 for 19%. Buena Papa has since opened more North Carolina locations and a store in Miami's Wynwood district, and it is franchising to expand across the Southeast and other major markets.

Sources (3)
  1. finance.yahoo.com/news/founders-buena-papa-colombian-inspired-162639013.html
  2. franchisetimes.com/franchise_mergers_and_acquisitions/buena-papa-gains-shark-…
  3. abc11.com/buena-papa-shark-tank-morgan-street-food-hall-james-johanna-windon/1394…

Written from published interviews, company announcements and news coverage. How we research · Suggest a correction

The Shark Tank deal

James and Johanna Windon pitched Buena Papa in Shark Tank Season 15, Episode 4 (aired Oct 20, 2023). They asked for $400,000 in exchange for 7% equity, valuing the business at $5.71M. The entrepreneurs walked away with a deal from Robert Herjavec: $400,000 for 19%. That put the final valuation at $2.11M, 63% below what they originally asked for.

✅ The on-air deal closed after due diligence.

Buena Papa update, prices & reviews →

Frequently asked questions

What is Johanna Windon doing now?

She co-runs Buena Papa Fry Bar, which has locations in North Carolina and Miami and is expanding through franchising.

What was Johanna Windon's job before Buena Papa?

She was an elementary school teacher.

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