Who is Delson Jeanvilma?
Delson Jeanvilma founded Yum Crumbs, a dessert topping company, in 2020 out of a family baking business. Making custom crumb cakes took too much time, so the family developed a ready-to-use crumble that could go on ice cream, yogurt, cakes and other desserts, later adding gluten-free, low-sugar and vegan versions. He started with about $300 and generated roughly $220,000 in the first year by selling to neighborhood bakeries, followed by about $575,000 in year two. The business grew to supply 33 bake shops and a national crafts chain, and its leading customer became the convenience chain Wawa.
Yum Crumbs describes itself as a minority-owned business. Jeanvilma pitched on Shark Tank in Season 15 with his son Zayden, asking for $100,000 for 10% and reporting $1.7 million in lifetime sales. They accepted $100,000 for 20% from Barbara Corcoran and Daymond John, citing the sharks' baking industry experience. Since the show the company has added bundles and new flavors and continues selling online and to bakeries and food service customers.
Sources (3)
Written from published interviews, company announcements and news coverage. How we research · Suggest a correction
