Aura Bora on Shark Tank

Aura Bora makes sparkling water flavored with herbs, fruits, and flowers, with no sugar or sweeteners. It is aimed at consumers who want a more interesting, botanical alternative to plain seltzer.

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⏱ Aura Bora in 30 seconds

The ask$150K for 5%Valued at $3M
In the tankDeal: $200K for 15%With Robert
After the showNot confirmedNo public record either way
TodayStill in business

Aura Bora Shark Tank deal

Asked for: $150,000 for 5%
Asking valuation: $3M
Result: Deal
Final deal: $200,000 for 15%
Deal valuation: $1.33M
Shark: Robert Herjavec
Founders: Paul and Maddie Voge
From: -
Aired: Jan 22, 2021

Asked

$3M

Got

$1.33M

Would you have invested in Aura Bora?

The pitch

Paul and Maddie Voge pitched Aura Bora in Shark Tank Season 12, Episode 11 (aired Jan 22, 2021). They asked for $150,000 in exchange for 5% equity, valuing the business at $3M. The entrepreneurs walked away with a deal from Robert Herjavec: $200,000 for 15%. That put the final valuation at $1.33M, 56% below what they originally asked for.