Wicked Good Cupcakes
Image: Wicked Good Cupcakes official website
✓ Got a deal Acquired Season 4, Ep. 22 🍽️ Food & Drink

Wicked Good Cupcakes on Shark Tank

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Wicked Good Cupcakes bakes cupcakes layered in mason jars, making them easy to ship nationwide. It targets gift givers who want a fresh, giftable dessert that travels well for birthdays, holidays and corporate occasions.

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Price range $25.99-$49.99 checked Oct 2026

⏱ Wicked Good Cupcakes in 30 seconds

  1. The ask$75K for 20%Valued at $375K
  2. In the tankDeal: $75K for 0%With Kevin · plus royalty
  3. After the showDeal closedSurvived due diligence
  4. TodayAcquiredAcquired by Hickory Farms (2021)

Wicked Good Cupcakes Shark Tank deal

Asked for
$75,000 for 20%
Asking valuation
$375K
Result
Deal
Final deal
$75,000 for 0%
Deal valuation
$0
Structure
Royalty
Founders
Tracey Noonan and Danielle Desroches
From
Cohasset, MA
Aired
Apr 26, 2013
Asked
$375K
Got
$0

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The pitch

Video: Wicked Good Cupcakes Are Left With A Wicked Choice | Shark Tank US | Shark Tank Global · Shark Tank Global on YouTube

Tracey Noonan and Danielle Desroches from Cohasset, MA pitched Wicked Good Cupcakes in Shark Tank Season 4, Episode 22 (aired Apr 26, 2013). They asked for $75,000 in exchange for 20% equity, valuing the business at $375K. The entrepreneurs walked away with a deal from Kevin O'Leary: $75,000 for 0%. That put the final valuation at $0, 100% below what they originally asked for. The deal included a royalty.

Meet the founders

What happened to Wicked Good Cupcakes after Shark Tank?

Acquired Last checked October 3, 2026

Tracey Noonan and her daughter Danielle started a bakery in Cohasset, Massachusetts, in 2011. Kevin O'Leary invested $75,000 through a royalty deal: $1 for every cupcake sold until he was repaid, then 45 cents a cupcake after that. CNBC described it as the show's first royalty deal. The business grew into corporate gifting, and in 2021 the gift-food company Hickory Farms bought it.

✅ The on-air deal closed after due diligence.

Timeline since the show

  1. Bakery opened in Cohasset, Massachusetts

  2. Took Kevin O'Leary's $75,000 royalty deal: $1 per cupcake until repaid, then 45 cents

  3. Appeared on CNBC's 'Beyond the Tank'

  4. Acquired by Hickory Farms

Sources (3)
  1. en.wikipedia.org/wiki/Wicked_Good_Cupcakes
  2. cnbc.com/2018/10/17/mr-wonderful-doesnt-sugarcoat-anything-with-wicked-good-c…
  3. wickedgoodcupcakes.com/
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Frequently asked questions

Did Wicked Good Cupcakes get a deal on Shark Tank?

Yes. Wicked Good Cupcakes got a deal with Kevin O'Leary for $75,000 and 0% equity.

Which Shark invested in Wicked Good Cupcakes?

Kevin O'Leary invested in Wicked Good Cupcakes on Season 4 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Wicked Good Cupcakes still in business?

Wicked Good Cupcakes was acquired: Acquired by Hickory Farms (2021).

What season and episode was Wicked Good Cupcakes on Shark Tank?

Wicked Good Cupcakes appeared in Season 4, Episode 22, which first aired on April 26, 2013.

Where can I buy Wicked Good Cupcakes?

You can buy Wicked Good Cupcakes from its official website and often on Amazon.

What was Wicked Good Cupcakes's valuation on Shark Tank?

The founders valued Wicked Good Cupcakes at $375,000 when they entered the Tank, and the final deal valued it at $0.

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