Better Back on Shark Tank
Be the first to reviewBetter Back is a portable back support designed to improve sitting posture. It is aimed at people who sit for long periods at desks or in cars and want relief from slouching.
Official website checked Nov 1, 2026.
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⏱ Better Back in 30 seconds
- The ask$750K for 7.5%Valued at $10M
- In the tankDeal: $750K for 8%With Lori · loan
- After the showDeal fell throughDidn't close after taping
- TodayStill in business
Better Back Shark Tank deal
- Asked for
- $750,000 for 7.5%
- Asking valuation
- $10M
- Result
- Deal
- Final deal
- $750,000 for 8%
- Deal valuation
- $9.38M
- Shark
- Lori Greiner
- Structure
- Loan / credit line
- Founders
- Katherine Krug
- From
- -
- Aired
- Feb 26, 2016
Deal notes: entire $750K is a 36-month loan at 7.5% interest, plus 8% equity
Would you have invested in Better Back?
The pitch
Katherine Krug pitched Better Back in Shark Tank Season 7, Episode 20 (aired Feb 26, 2016). They asked for $750,000 in exchange for 7.5% equity, valuing the business at $10M. The entrepreneurs walked away with a deal from Lori Greiner: $750,000 for 8%. That put the final valuation at $9.38M, 6% below what they originally asked for. Part of the investment was structured as a loan or line of credit.
What happened to Better Back after Shark Tank?
Still in business Last checked November 1, 2026
Our checks
- : Product photo added from the official website.
- : Visited the official website: it is working.
As of our last check (November 2026), Better Back appears to still be in business. Its official website is online.
⚠️ The on-air deal did not close after the show.
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Reviews of Better Back
No reviews yet. Have you tried Better Back? Tell other shoppers what you think.
Frequently asked questions
Did Better Back get a deal on Shark Tank?
Yes. Better Back got a deal with Lori Greiner for $750,000 and 8% equity.
Which Shark invested in Better Back?
Lori Greiner invested in Better Back on Season 7 of Shark Tank. Note that some on-air deals change or fall through during due diligence.
Is Better Back still in business?
As of our last check (November 2026), Better Back appears to still be in business. Its official website is online.
What season and episode was Better Back on Shark Tank?
Better Back appeared in Season 7, Episode 20, which first aired on February 26, 2016.
Where can I buy Better Back?
You can buy Better Back from its official website and often on Amazon.
What was Better Back's valuation on Shark Tank?
The founders valued Better Back at $10,000,000 when they entered the Tank, and the final deal valued it at $9,375,000.
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