Cinnaholic on Shark Tank

Cinnaholic is a vegan bakery chain specializing in gourmet cinnamon rolls with many custom frosting and topping combinations. It targets dessert lovers, including those avoiding dairy and eggs, looking for a customizable treat.

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⏱ Cinnaholic in 30 seconds

The ask$200K for 20%Valued at $1M
In the tankDeal: $200K for 40%With Robert
After the showNot confirmedNo public record either way
TodayStill in business

Cinnaholic Shark Tank deal

Asked for: $200,000 for 20%
Asking valuation: $1M
Result: Deal
Final deal: $200,000 for 40%
Deal valuation: $500K
Shark: Robert Herjavec
Founders: Shannon Michelle Radke and Florian Radke
From: Berkeley, CA
Aired: May 9, 2014

Asked

$1M

Got

$500K

Would you have invested in Cinnaholic?

The pitch

Shannon Michelle Radke and Florian Radke from Berkeley, CA pitched Cinnaholic in Shark Tank Season 5, Episode 28 (aired May 9, 2014). They asked for $200,000 in exchange for 20% equity, valuing the business at $1M. The entrepreneurs walked away with a deal from Robert Herjavec: $200,000 for 40%. That put the final valuation at $500K, 50% below what they originally asked for.