Cougar Limited Shark Tank Update: Where Are They Now?

Cougar Limited on Shark Tank

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Cougar Limited is a non-alcoholic beverage brand. It targets drinkers looking for a distinctive, flavorful alternative to mainstream sodas and energy drinks, positioning itself as a lifestyle drink for adults.

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Cougar Limited Shark Tank deal

Asked for: $150,000 for 30%
Asking valuation: $500K
Result: No deal
Founders: Ryan Custer
From: Roanoke, TX
Aired: May 18, 2012

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The pitch

Ryan Custer from Roanoke, TX pitched Cougar Limited in Shark Tank Season 3, Episode 15 (aired May 18, 2012). They asked for $150,000 in exchange for 30% equity, valuing the business at $500K. They left the Tank without a deal.

What happened to Cougar Limited after Shark Tank?

Out of business Last checked October 3, 2026

Cougar Limited appears to be out of business (The company behind Cougar Energy no longer exists. The founder left in 2014, and the old site now points to his personal business.).

Sources (1)

thedailymeal.com/1255067/where-is-cougar-energy-from-shark-tank-today/

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Frequently asked questions

Did Cougar Limited get a deal on Shark Tank?

No. Cougar Limited did not get a deal on Shark Tank after asking for $150,000 for 30%.

Is Cougar Limited still in business?

Cougar Limited appears to be out of business (The company behind Cougar Energy no longer exists. The founder left in 2014, and the old site now points to his personal business.).

What season and episode was Cougar Limited on Shark Tank?

Cougar Limited appeared in Season 3, Episode 15, which first aired on May 18, 2012.

Where can I buy Cougar Limited?

Search for Cougar Limited on Amazon or major retailers; availability varies.

What was Cougar Limited's valuation on Shark Tank?

The founders valued Cougar Limited at $500,000 when they entered the Tank.