✓ Got a deal Status unconfirmed Season 4, Ep. 5 💄 Fashion & Beauty

Cozy Bug on Shark Tank

Cozy Bug is a children's apparel brand. It targets parents looking for comfortable, well-made clothing for babies and young kids that holds up to everyday wear and frequent washing and playtime.

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⏱ Cozy Bug in 30 seconds

The ask$50K for 25%Valued at $200K
In the tankDeal: $50K for 30%With Daymond
After the showNot confirmedNo public record either way
TodayStatus unconfirmed

Cozy Bug Shark Tank deal

Asked for: $50,000 for 25%
Asking valuation: $200K
Result: Deal
Final deal: $50,000 for 30%
Deal valuation: $166.7K
Shark: Daymond John
Founders: Aly Lessor
From: Los Angeles, CA
Aired: Oct 12, 2012

Asked

$200K

Got

$166.7K

Would you have invested in Cozy Bug?

The pitch

Aly Lessor from Los Angeles, CA pitched Cozy Bug in Shark Tank Season 4, Episode 5 (aired Oct 12, 2012). They asked for $50,000 in exchange for 25% equity, valuing the business at $200K. The entrepreneurs walked away with a deal from Daymond John: $50,000 for 30%. That put the final valuation at $166.7K, 17% below what they originally asked for.

What happened to Cozy Bug after Shark Tank?

Status unconfirmed Last checked November 1, 2026

Our checks

Nov 1, 2026: Removed the link to the company's website because the website stopped responding.

We couldn't confirm whether Cozy Bug is still operating. Its website did not respond at our last check (November 2026). Readers can share updates in the reviews.

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Reviews of Cozy Bug

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Frequently asked questions

Did Cozy Bug get a deal on Shark Tank?

Yes. Cozy Bug got a deal with Daymond John for $50,000 and 30% equity.

Which Shark invested in Cozy Bug?

Daymond John invested in Cozy Bug on Season 4 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Cozy Bug still in business?

We couldn't confirm whether Cozy Bug is still operating. Its website did not respond at our last check (November 2026). Readers can share updates in the reviews.

What season and episode was Cozy Bug on Shark Tank?

Cozy Bug appeared in Season 4, Episode 5, which first aired on October 12, 2012.

Where can I buy Cozy Bug?

Search for Cozy Bug on Amazon or major retailers; availability varies.

What was Cozy Bug's valuation on Shark Tank?

The founders valued Cozy Bug at $200,000 when they entered the Tank, and the final deal valued it at $166,667.