Deal
Beer Buckle
The Beer Buckle is a belt buckle designed to hold a beverage can or bottle at the waist…
Still in business
from $34.95
Shark Tank · 2012-2013
Shark Tank Season 4 Products
This was the first season to receive a full-season order, at 26 episodes. Lori Greiner became a main Shark, alternating with Barbara Corcoran in the fifth seat. The six-Shark rotation set here lasted through Season 16.
Sharks: Mark Cuban, Barbara Corcoran, Lori Greiner, Robert Herjavec, Daymond John, Kevin O'Leary
All 103 products pitched in Season 4 across 26 episodes. 52 left with a deal, for about $9.49M in total on-air investment.
- Pitches
- 103
- Deals
- 52 (50%)
- Invested
- $9.49M
- Biggest deal
- How Do You Roll?
Deals by Shark: Mark Cuban 18 · Lori Greiner 13 · Daymond John 12 · Kevin O'Leary 11 · Robert Herjavec 10 · Barbara Corcoran 9
Season 4 in words
drink lover women outdoor event parent phone distinctive traveler enthusiast ingredient treat home dessert buyer baby casual party occasion reusable cover energy online children accessory gift everyday family combine natural flavor portable convenient seeking host food
Episode 1 · aired Sep 14, 2012
Season 4 Episode 1 products →
Deal
Deal
Buggy Beds
Buggy Beds is a bed bug detection product that uses small glue traps placed around a bed…
Still in business
from $12.99
No deal
Coat Chex
Coat Chex is a technology-driven coat check system that replaces paper tickets with…
Still in business
No deal
Body Walking
Body Walking is a massage technique in which a trained therapist uses their feet and body…
Still in business
Episode 2 · aired Sep 21, 2012
Season 4 Episode 2 products →
Deal
SurfSet Fitness
SurfSet Fitness combines an unstable surf-style board with group workout programming that…
Status unconfirmed
$300K / 30%
Deal
CateApp
CateApp is a mobile app pitched as a consumer software product. It is aimed at smartphone…
Out of business
$75K / 30%
No deal
Alpha M
Alpha M is the image consulting business and online channel of Aaron Marino, focused on…
Still in business
No deal
eCreamery
eCreamery is an ice cream shop and online business that lets customers create custom ice…
Still in business
Episode 3 · aired Sep 28, 2012
Season 4 Episode 3 products →
Deal
Rock Bands
Rock Bands is an accessories brand making leather bracelets for men and women.
Status unconfirmed
$100K / 40%
Deal
Posture Now
Posture Now is a wearable product designed to help improve posture by gently encouraging…
Still in business
$100K / 30%
No deal
FuzziBunz
FuzziBunz makes reusable cloth diapers with adjustable sizing and inserts.
Still in business
from $8.99
No deal
Liz Lovely Cookies
Liz Lovely makes vegan and gluten-free cookies using organic and natural ingredients.
Still in business
Episode 4 · aired Oct 5, 2012
Season 4 Episode 4 products →
Deal
Bag Bowl
Bag Bowl is a kitchen product designed to hold a snack bag open so it can be used like a…
Still in business
$40K / 33%
Deal
Back 9 Dips
Back 9 Dips is a specialty food brand making ready-to-serve dips. It targets snackers and…
Still in business
$150K / 25%
No deal
Lifter Hamper
The Lifter Hamper is a laundry hamper designed with a lifting mechanism that raises…
Still in business
No deal
Zomm
Zomm is a small wireless device that pairs with a phone and alerts the user if they walk…
Still in business
Episode 5 · aired Oct 12, 2012
Season 4 Episode 5 products →
Deal
Cozy Bug
Cozy Bug is a children's apparel brand. It targets parents looking for comfortable…
Status unconfirmed
$50K / 30%
Deal
Marz Sprays
Marz Sprays makes oral spray supplements, such as vitamin and energy formulations…
Status unconfirmed
$200K / 25%
No deal
Wired Waffles
Wired Waffles are caffeinated waffles designed to combine breakfast with a coffee-like…
Status unconfirmed
No deal
The Spatty and The Spaddy Dadd
The Spatty is a long, slim spatula designed to scrape out the last bits of product from…
Still in business
from $3
Episode 6 · aired Oct 19, 2012
Season 4 Episode 6 products →
Deal
PRO-NRG
PRO-NRG is a protein-infused energy drink that combines caffeine with protein.
Status unconfirmed
$250K / 30%
Deal
Cousins Maine Lobster
Cousins Maine Lobster is a food truck and restaurant business serving Maine-style lobster…
Still in business
from $50
No deal
Freaker USA
Freaker USA makes stretchy knitted sleeves that fit over beverage bottles and cans to keep…
Still in business
from $7.99
No deal
EcoNuts
EcoNuts sells soap nuts, natural berry shells that release a soap-like substance when…
Still in business
Episode 7 · aired Oct 26, 2012
Season 4 Episode 7 products →
Deal
Focus Designs SBU
The SBU is a self-balancing electric unicycle made by Focus Designs that uses gyroscopic…
Still in business
$300K / 33%
Deal
Scrub Daddy
Scrub Daddy is a smiley-faced cleaning sponge made from a polymer foam that becomes firm…
Still in business
from $5
No deal
The Shemie
The Shemie is a women's undergarment designed to be worn under dresses and tops for added…
Status unconfirmed
No deal
The Bear & The Rat
The Bear & The Rat makes frozen yogurt treats for dogs made with dog-friendly ingredients.
Still in business
Episode 8 · aired Nov 2, 2012
Season 4 Episode 8 products →
Deal
The Cool Wazoo
The Cool Wazoo is a multi-use baby product that works as a portable changing pad and…
Still in business
from $39.99
Deal
Plate Topper
Plate Topper is a reusable lid designed to cover plates of food for storage in the…
Status unconfirmed
$90K / 8%
No deal
No Fly Cone
The No Fly Cone is a fly trap designed to fit on top of a manure pile or bucket to catch…
Status unconfirmed
Episode 9 · aired Nov 9, 2012
Season 4 Episode 9 products →
Deal
Drive Suits
Drive Suits makes one-piece suits inspired by racing jumpsuits that are worn as costumes…
Status unconfirmed
$150K / 30%
Deal
Ice Chips Candy
Ice Chips Candy makes hand-crafted candy sweetened with xylitol instead of sugar.
Still in business
$125K / 20%
No deal
ReVestor
ReVestor is an online platform that provides analytics to help investors evaluate rental…
Still in business
No deal
PC Classes Online
PC Classes Online offers online computer training courses covering common software and…
Still in business
Episode 10 · aired Nov 16, 2012
Season 4 Episode 10 products →
Deal
Ruck Pack Combat Nutrition
Ruck Pack Combat Nutrition is a compact nutritional product designed for military…
Status unconfirmed
$150K / 20%
No deal
Nearly Newlywed
Nearly Newlywed is an online marketplace where brides can buy and sell previously worn or…
Still in business
No deal
No deal
Corks Away
Corks Away is an entertainment and beverage-related product built around wine corks.
Out of business
Episode 11 · aired Dec 4, 2012
Season 4 Episode 11 products →
Deal
The Living Christmas Company
The Living Christmas Company rents live, potted Christmas trees that are delivered for the…
Still in business
$150K / 40%
Deal
The Coop
The Coop is a family-oriented play space and community venue for young children and their…
Status unconfirmed
$150K / 15%
No deal
Partie Poche
Partie Poche is a women's accessory brand offering small bags and pouches designed for…
Out of business
No deal
Fat Ass Fudge
Fat Ass Fudge is a fudge maker offering rich fudge in a variety of flavors under a…
Still in business
Episode 12 · aired Jan 4, 2013
Season 4 Episode 12 products →
Deal
Hot Tot
Hot Tot makes hair care products formulated for children, including shampoos, conditioners…
Still in business
from $14.50
Deal
The GameFace Company
The GameFace Company makes products that let sports fans show team spirit on their faces.
Still in business
$450K / 35%
No deal
Dura Tent
Dura Tent is a durable portable shelter designed for outdoor use and events.
Still in business
No deal
ARKEG
ARKEG is a party product designed for serving drinks at gatherings. It targets hosts and…
Out of business
Episode 13 · aired Jan 11, 2013
Season 4 Episode 13 products →
Deal
Coffee Joulies
Coffee Joulies are stainless steel, bean-shaped capsules placed in hot coffee to absorb…
Status unconfirmed
$150K / 0%
Deal
Teddy Needs a Bath
Teddy Needs a Bath is a kit for washing stuffed animals, including a protective bag and…
Status unconfirmed
$100K / 30%
Deal
Urbio
Urbio is a modular vertical garden system that uses magnetic containers attached to a…
Acquired
$300K / 15%
No deal
Sub Zero Ice Cream
Sub Zero Ice Cream makes ice cream to order using liquid nitrogen, freezing custom…
Still in business
Episode 14 · aired Feb 1, 2013
Season 4 Episode 14 products →
Deal
Sound Bender
The Sound Bender is a clip-on accessory that redirects and amplifies sound from a tablet's…
Still in business
$54K / 40%
No deal
Bibbitec Bibs
Bibbitec makes baby bibs designed to catch food and spills more effectively than standard…
Status unconfirmed
No deal
Cuddle Story Telling Bear
Cuddle Story Telling Bear is a plush toy that plays recorded stories or messages to…
Out of business
No deal
Xero Shoes
Xero Shoes makes minimalist, barefoot-style footwear, beginning with thin, customizable…
Still in business
from $17.46
Episode 15 · aired Feb 8, 2013
Season 4 Episode 15 products →
Deal
Hoodie Pillow
The Hoodie Pillow is an inflatable travel neck pillow with an attached hood that covers…
Still in business
from $23.95
Deal
Get Grinds
Grinds are coffee pouches placed between cheek and gum, delivering coffee flavor and…
Still in business
$75K / 15%
No deal
Green Garmento
The Green Garmento is a reusable garment bag that replaces the disposable plastic used by…
Still in business
from $5.99
No deal
My Cold Snap
My Cold Snap is a novelty product designed to quickly chill drinks or items.
Out of business
Episode 16 · aired Feb 15, 2013
Season 4 Episode 16 products →
Deal
Smart Wheel
The Smart Wheel is a steering wheel cover with sensors that alerts drivers when they take…
Status unconfirmed
$100K / 30%
Deal
How Do You Roll?
How Do You Roll? is a fast-casual sushi restaurant concept where customers build custom…
Still in business
$1M / 20%
No deal
Gotta Have S'More
Gotta Have S'more makes s'mores-inspired desserts and treats that capture the campfire…
Status unconfirmed
No deal
Pretty Padded Room
Pretty Padded Room is an online counseling platform connecting people with licensed…
Still in business
Episode 17 · aired Feb 22, 2013
Season 4 Episode 17 products →
No deal
Addison's Wonderland
Addison's Wonderland is a children's bedding brand. It targets parents looking for…
Still in business
No deal
Hip Chixs
Hip Chixs is a women's apparel brand. It targets women looking for comfortable…
Still in business
No deal
Proof Eye Wear
Proof Eyewear makes sunglasses and optical frames from sustainable materials such as wood.
Still in business
from $10
No deal
Muddy Water Camo
Muddy Water Camo is an outdoor apparel brand making camouflage designed for hunting and…
Status unconfirmed
Episode 18 · aired Mar 1, 2013
Season 4 Episode 18 products →
Deal
Jeska Shoe Company
Jeska Shoe Company makes women's footwear. It targets women looking for shoes that combine…
Out of business
$70K / 70%
Deal
Nuts 'N More
Nuts 'N More makes high-protein nut butters enriched with added protein and flavors.
Still in business
from $9.99
No deal
Neo Innovations
Neo Innovations makes wellness products based on magnetic and light therapy concepts.
Status unconfirmed
No deal
Psi Bands
Psi Bands are adjustable acupressure wristbands designed to relieve nausea from motion…
Still in business
Episode 19 · aired Mar 8, 2013
Season 4 Episode 19 products →
Deal
CordaRoy's Bean Bag Beds
CordaRoy's makes bean bag chairs that unfold into full beds, using a foam-filled inner bag…
Still in business
from $329.99
Deal
Lose 12
Lose 12 is a fitness program designed to help participants slim their waistline and lose…
Still in business
$125K / 25%
No deal
Baby Loves Disco
Baby Loves Disco hosts daytime dance parties for young children and their parents at…
Still in business
No deal
Cell Helmet
Cell Helmet makes protective phone cases paired with a warranty that covers repairs or…
Still in business
from $19.99
Episode 20 · aired Mar 29, 2013
Season 4 Episode 20 products →
Deal
CoolWraps
CoolWraps offers holiday gift wrapping products designed to make presents look distinctive.
Still in business
$250K / 100%
Deal
Simple Sugar Scrubs
Simple Sugars makes sugar-based body and face scrubs formulated for sensitive skin.
Still in business
from $19
Deal
Drop Stop
Drop Stop is a flexible gap filler that sits between a car seat and the center console to…
Still in business
from $24.99
No deal
Traditional Fisheries
Traditional Fisheries is a seafood business focused on sustainable fish production.
Out of business
Episode 21 · aired Apr 5, 2013
Season 4 Episode 21 products →
Deal
GOBIE H2O
GOBIE H2O makes reusable water bottles with built-in filters. They target travelers…
Status unconfirmed
$300K / 40%
Deal
LiddUp Coolers
LiddUp makes coolers with added features designed to make serving and storing drinks more…
Status unconfirmed
$100K / 33%
No deal
Rootsuit
Rootsuit makes full-body spandex suits in bold colors and team-inspired designs.
Out of business
No deal
Echo Valley Meats
Echo Valley Meats is a specialty meat company making sausages, smoked meats and related…
Still in business
Episode 22 · aired Apr 26, 2013
Season 4 Episode 22 products →
Deal
Wicked Good Cupcakes
Wicked Good Cupcakes bakes cupcakes layered in mason jars, making them easy to ship…
Acquired
from $25.99
Deal
The Mission Belt
Mission Belt makes ratchet-style belts with no holes, allowing fine adjustment for a…
Still in business
from $22.50
Deal
Shell Bobbers
Shell Bobbers is a fishing accessory brand making decorative, shell-style fishing bobbers.
Status unconfirmed
$80K / 33%
No deal
Tremont Electric
Tremont Electric developed the nPower PEG, a portable generator that harvests kinetic…
Status unconfirmed
Episode 23 · aired May 3, 2013
Season 4 Episode 23 products →
Deal
Me-Ma's Gumbo
Me-Ma's Gumbo Bricks are frozen blocks of concentrated gumbo base made from a family…
Status unconfirmed
$200K / 50%
Deal
MistoBox
MistoBox is a coffee subscription service that delivers beans from independent specialty…
Still in business
$75K / 30%
No deal
Vermont Butcher Block
Vermont Butcher Block makes wooden cutting boards and butcher blocks. It targets home…
Out of business
No deal
Squirrel Boss Bird Feeder
Squirrel Boss is a bird feeder designed to keep squirrels from stealing seed.
Still in business
Episode 24 · aired May 10, 2013
Season 4 Episode 24 products →
Deal
Pink Shutter Photo Booths
Pink Shutter Photo Booths rents photo booths for weddings, parties and corporate events…
Still in business
$300K / 33%
Deal
KaZAM
KaZAM makes balance bikes, pedal-free bicycles that teach young children to balance and…
Status unconfirmed
$300K / 32%
No deal
Baby's Badass Burgers
Baby's Badass Burgers is a gourmet burger food truck business with a playful, pin-up…
Still in business
No deal
Track Days
Track Days offers driving experiences that let people take vehicles onto a racetrack.
Out of business
Episode 25 · aired May 17, 2013
Season 4 Episode 25 products →
Deal
Stella Valle Jewelry
Stella Valle is a women's jewelry brand known for bracelets and pieces with meaningful…
Still in business
$150K / 35%
Deal
Geek Chic
Geek Chic made high-end, handcrafted wooden furniture for gamers, such as gaming tables…
Out of business
$300K / 25%
No deal
LugLess
LugLess is a luggage shipping service that sends bags to a traveler's destination so they…
Still in business
No deal
Jones Scones
Jones Scones is a bakery making scones in a variety of sweet and savory flavors.
Still in business
Episode 26 · aired May 17, 2013
Season 4 Episode 26 products →
Deal
Ry's Ruffery
Ry's Ruffery is a pet products business making dog treats. It targets dog owners looking…
Out of business
$25K / 25%
Deal
VerbalizeIt
VerbalizeIt is a translation service that connects users with human translators through an…
Still in business
$250K / 20%
Deal
Tom + Chee
Tom + Chee is a restaurant chain specializing in grilled cheese sandwiches and tomato soup…
Still in business
$600K / 15%
No deal
Three Day Rule
Three Day Rule is a matchmaking service that combines personal matchmakers with technology…
Still in business
Frequently asked questions
When did Shark Tank Season 4 premiere?
Season 4 premiered on September 14, 2012 and ended on May 17, 2013.
How many products were pitched in Shark Tank Season 4?
103 products were pitched across 26 episodes of Season 4 (2012-2013).
How many deals were made in Season 4?
52 pitches ended with an on-air deal (50%), totaling about $9,494,000.
What was the biggest deal of Shark Tank Season 4?
How Do You Roll? landed the largest deal of the season: $1,000,000 for 20% from Kevin O'Leary.
Which Shark made the most deals in Season 4?
Mark Cuban made the most deals in Season 4, with 18.