Image: Electra official website

✓ Got a deal Still in business Season 12, Ep. 9 🍽️ Food & Drink

Electra on Shark Tank

Electra is a sports hydration drink designed to replenish electrolytes during exercise. It is aimed at athletes and active people looking for an alternative to mainstream sports drinks during training and competition.

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Official website checked Nov 1, 2026.

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⏱ Electra in 30 seconds

The ask$350K for 20%Valued at $1.75M
In the tankDeal: $350K for 30%With Barbara · loan
After the showNot confirmedNo public record either way
TodayStill in business

Electra Shark Tank deal

Asked for: $350,000 for 20%
Asking valuation: $1.75M
Result: Deal
Final deal: $350,000 for 30%
Deal valuation: $1.17M
Shark: Barbara Corcoran
Structure: Loan / credit line
Founders: Fran Harris
From: -
Aired: Jan 8, 2021

Asked

$1.75M

Got

$1.17M

Would you have invested in Electra?

The pitch

Fran Harris pitched Electra in Shark Tank Season 12, Episode 9 (aired Jan 8, 2021). They asked for $350,000 in exchange for 20% equity, valuing the business at $1.75M. The entrepreneurs walked away with a deal from Barbara Corcoran: $350,000 for 30%. That put the final valuation at $1.17M, 33% below what they originally asked for. Part of the investment was structured as a loan or line of credit.

What happened to Electra after Shark Tank?

Still in business Last checked November 1, 2026

Our checks

Nov 1, 2026: Product photo added from the official website.
Nov 1, 2026: Visited the official website: it is working.

As of our last check (November 2026), Electra appears to still be in business. Its official website is online.

Sources (2)

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Reviews of Electra

No reviews yet. Have you tried Electra? Tell other shoppers what you think.

Frequently asked questions

Did Electra get a deal on Shark Tank?

Yes. Electra got a deal with Barbara Corcoran for $350,000 and 30% equity.

Which Shark invested in Electra?

Barbara Corcoran invested in Electra on Season 12 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Electra still in business?

As of our last check (November 2026), Electra appears to still be in business. Its official website is online.

What season and episode was Electra on Shark Tank?

Electra appeared in Season 12, Episode 9, which first aired on January 8, 2021.

Where can I buy Electra?

You can buy Electra from its official website and often on Amazon.

What was Electra's valuation on Shark Tank?

The founders valued Electra at $1,750,000 when they entered the Tank, and the final deal valued it at $1,166,667.

Electra Shark Tank deal

Would you have invested in Electra?

The pitch

What happened to Electra after Shark Tank?

Reviews of Electra

Write a review

Frequently asked questions

Also in Season 12, Episode 9

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