Gently Soap on Shark Tank

Name: Gently Soap
Availability: InStock

Gently Soap makes soap formulated for sensitive skin, with minimal and gentle ingredients. The products are aimed at people with easily irritated skin who struggle with fragrances and harsh cleansers in typical soaps.

Visit official site ↗ Check price on Amazon

We may earn a commission when you buy through our links. It never affects what we write. How we make money

🖨️ Giving this as a gift? Print the "story behind your gift" card

Price range $12-$14 checked Oct 2026

⏱ Gently Soap in 30 seconds

The ask$75K for 10%Valued at $750K
In the tankDeal: $75K for 25%With Candace
After the showNot confirmedNo public record either way
TodayStill in businessFrom $12

Gently Soap Shark Tank deal

Asked for: $75,000 for 10%
Asking valuation: $750K
Result: Deal
Final deal: $75,000 for 25%
Deal valuation: $300K
Shark: Candace Nelson
Founders: Kristen Dunning
From: Athens, GA
Aired: Sep 29, 2023

Asked

$750K

Got

$300K

Shop Gently Soap

Popular products from Gently Soap, with prices as listed when we checked (October 2026).

Where to buy: Amazon

Official store ↗Check Amazon

Prices and availability change. Check the retailer for the current price.

Would you have invested in Gently Soap?

The pitch

Kristen Dunning from Athens, GA pitched Gently Soap in Shark Tank Season 15, Episode 1 (aired Sep 29, 2023). They asked for $75,000 in exchange for 10% equity, valuing the business at $750K. The entrepreneurs walked away with a deal from Candace Nelson: $75,000 for 25%. That put the final valuation at $300K, 60% below what they originally asked for.