✓ Got a deal Still in business Season 15, Ep. 1 🍽️ Food & Drink

Gatsby Chocolate on Shark Tank

Gatsby Chocolate makes chocolate bars and treats with less sugar and fewer calories than conventional chocolate. The brand is aimed at people who want an indulgent chocolate snack while cutting back on sugar.

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Official website checked Nov 1, 2026.

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⏱ Gatsby Chocolate in 30 seconds

The ask$500K for 5%Valued at $10M
In the tankDeal: $500K for 20%With Lori and Mark · loan
After the showNot confirmedNo public record either way
TodayStill in business

Gatsby Chocolate Shark Tank deal

Asked for: $500,000 for 5%
Asking valuation: $10M
Result: Deal
Final deal: $500,000 for 20%
Deal valuation: $2.5M
Sharks: Lori Greiner, Mark Cuban
Structure: Loan / credit line
Founders: Ryan Bouton and Doug Bouton
From: -
Aired: Sep 29, 2023

Asked

$10M

Got

$2.5M

Would you have invested in Gatsby Chocolate?

The pitch

Ryan Bouton and Doug Bouton pitched Gatsby Chocolate in Shark Tank Season 15, Episode 1 (aired Sep 29, 2023). They asked for $500,000 in exchange for 5% equity, valuing the business at $10M. The entrepreneurs walked away with a deal from Lori Greiner and Mark Cuban: $500,000 for 20%. That put the final valuation at $2.5M, 75% below what they originally asked for. Part of the investment was structured as a loan or line of credit.

What happened to Gatsby Chocolate after Shark Tank?

Still in business Last checked November 1, 2026

Our checks

Nov 1, 2026: Visited the official website: it is working.

As of our last check (November 2026), Gatsby Chocolate appears to still be in business. Its official website is online.

Sources (1)

gatsbychocolate.com/

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Reviews of Gatsby Chocolate

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Frequently asked questions

Did Gatsby Chocolate get a deal on Shark Tank?

Yes. Gatsby Chocolate got a deal with Lori Greiner and Mark Cuban for $500,000 and 20% equity.

Which Shark invested in Gatsby Chocolate?

Lori Greiner and Mark Cuban invested in Gatsby Chocolate on Season 15 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Gatsby Chocolate still in business?

As of our last check (November 2026), Gatsby Chocolate appears to still be in business. Its official website is online.

What season and episode was Gatsby Chocolate on Shark Tank?

Gatsby Chocolate appeared in Season 15, Episode 1, which first aired on September 29, 2023.

Where can I buy Gatsby Chocolate?

You can buy Gatsby Chocolate from its official website and often on Amazon.

What was Gatsby Chocolate's valuation on Shark Tank?

The founders valued Gatsby Chocolate at $10,000,000 when they entered the Tank, and the final deal valued it at $2,500,000.