Heart Pup on Shark Tank

Name: Heart Pup
Availability: InStock

Heart Pup makes pet products intended to comfort and engage dogs. The company targets dog owners looking for soothing companion items, such as plush toys, to help pets feel calmer when left alone.

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Price range $64-$188 checked Oct 2026

⏱ Heart Pup in 30 seconds

The ask$25K for 10%Valued at $250K
In the tankDeal: $50K for 40%With Daymond
After the showNot confirmedNo public record either way
TodayStill in businessFrom $64

Heart Pup Shark Tank deal

Asked for: $25,000 for 10%
Asking valuation: $250K
Result: Deal
Final deal: $50,000 for 40%
Deal valuation: $125K
Shark: Daymond John
Founders: Anastasia Heart
From: Los Angeles, CA
Aired: Oct 3, 2014

Asked

$250K

Got

$125K

Shop Heart Pup

Popular products from Heart Pup, with prices as listed when we checked (October 2026).

Where to buy: Amazon

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Prices and availability change. Check the retailer for the current price.

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The pitch

Anastasia Heart from Los Angeles, CA pitched Heart Pup in Shark Tank Season 6, Episode 3 (aired Oct 3, 2014). They asked for $25,000 in exchange for 10% equity, valuing the business at $250K. The entrepreneurs walked away with a deal from Daymond John: $50,000 for 40%. That put the final valuation at $125K, 50% below what they originally asked for.