Fairy Tail on Shark Tank

Fairy Tail Pet Care provides pet attendants who handle dogs and other pets participating in weddings. The service lets couples include their animals in the ceremony without having to manage them on the day.

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⏱ Fairy Tail in 30 seconds

The ask$75K for 10%Valued at $750K
In the tankDeal: $75K for 22%With Barbara
After the showNot confirmedNo public record either way
TodayStill in businessWedding pet care in six markets, offering franchises

Fairy Tail Shark Tank deal

Asked for: $75,000 for 10%
Asking valuation: $750K
Result: Deal
Final deal: $75,000 for 22%
Deal valuation: $340.9K
Shark: Barbara Corcoran
Founders: Kelly Nova and Ilana Karcinski
From: -
Aired: Oct 20, 2023

Asked

$750K

Got

$340.9K

Would you have invested in Fairy Tail?

The pitch

Kelly Nova and Ilana Karcinski pitched Fairy Tail in Shark Tank Season 15, Episode 4 (aired Oct 20, 2023). They asked for $75,000 in exchange for 10% equity, valuing the business at $750K. The entrepreneurs walked away with a deal from Barbara Corcoran: $75,000 for 22%. That put the final valuation at $340.9K, 55% below what they originally asked for.

Meet the founders

What happened to Fairy Tail after Shark Tank?

Still in business Last checked October 3, 2026

FairyTail Pet Care, founded in 2015 in the Tampa Bay area, bills itself as the first U.S. company devoted to caring for pets at weddings, handling dogs that walk down the aisle and pose for photos. The company pitched on Shark Tank in a segment filmed in June 2024 and won an investment from Barbara Corcoran. It now operates in six markets, including Tampa Bay, Sacramento, St. Louis, Pittsburgh, West Palm Beach and Denver, and is selling franchises. It has also added a concierge service for weddings outside its local markets.

Update: Wedding pet care in six markets, offering franchises

Timeline since the show

2015
FairyTail Pet Care founded in Tampa Bay as a wedding-day pet care service
2024-06
Pitch filmed in Los Angeles
2024-10
Episode aired with a deal from Barbara Corcoran

Sources (2)

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Frequently asked questions

Did Fairy Tail get a deal on Shark Tank?

Yes. Fairy Tail got a deal with Barbara Corcoran for $75,000 and 22% equity.

Which Shark invested in Fairy Tail?

Barbara Corcoran invested in Fairy Tail on Season 15 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Fairy Tail still in business?

As of our last check (October 2026), Fairy Tail appears to still be in business. Its official website is online, and wedding pet care in six markets, offering franchises.

What season and episode was Fairy Tail on Shark Tank?

Fairy Tail appeared in Season 15, Episode 4, which first aired on October 20, 2023.

Where can I buy Fairy Tail?

You can buy Fairy Tail from its official website and often on Amazon.

What was Fairy Tail's valuation on Shark Tank?

The founders valued Fairy Tail at $750,000 when they entered the Tank, and the final deal valued it at $340,909.