RUFF Liners on Shark Tank

Name: RUFF Liners
Availability: InStock

RUFF Liners makes protective car seat covers and liners for people who drive with their dogs. The products are designed to keep vehicle interiors clean and protected from fur, mud, dirt and scratches on everyday trips and adventures.

Visit official site ↗ Check price on Amazon

Official website checked Nov 1, 2026.

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Price range $69.99-$189.99 checked Oct 2026

⏱ RUFF Liners in 30 seconds

The ask$200K for 5%Valued at $4M
In the tankDeal: $200K for 10%With Robert · plus royalty
After the showNot confirmedNo public record either way
TodayStill in businessDog seat covers sold on its website and Amazon

RUFF Liners Shark Tank deal

Asked for: $200,000 for 5%
Asking valuation: $4M
Result: Deal
Final deal: $200,000 for 10%
Deal valuation: $2M
Shark: Robert Herjavec
Structure: Royalty
Founders: Brandon Himmel
From: Houston, TX
Aired: Apr 11, 2025

Deal notes: $1 per unit royalty until $200k recouped

Asked

$4M

Got

$2M

Shop RUFF Liners

Popular products from RUFF Liners, with prices as listed when we checked (October 2026).

Where to buy: Amazon

Official store ↗Check Amazon

Prices and availability change. Check the retailer for the current price.

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The pitch

Video: These ‘Ruff Liners’ Made the Sharks Sit & Stay! | Shark Tank US | Shark Tank Global · Shark Tank Global on YouTube

Brandon Himmel from Houston, TX pitched RUFF Liners in Shark Tank Season 16, Episode 16 (aired Apr 11, 2025). They asked for $200,000 in exchange for 5% equity, valuing the business at $4M. The entrepreneurs walked away with a deal from Robert Herjavec: $200,000 for 10%. That put the final valuation at $2M, 50% below what they originally asked for. The deal included a royalty.

What happened to RUFF Liners after Shark Tank?

Still in business Last checked November 1, 2026

Our checks

Nov 1, 2026: Visited the official website: it is working.

Ruff Liners makes heavy-duty seat covers that protect truck and car interiors from dogs, founded by Brandon Himmel in December 2022. The company sold $1.25 million in its first full year and had reached $3.1 million in lifetime sales by the time it pitched. On Shark Tank in April 2025, Robert Herjavec invested $200,000 for 10% plus a $1 royalty per unit until he recoups his money. The covers are sold through the brand's website and Amazon.

Update: Dog seat covers sold on its website and Amazon

Timeline since the show

2022-12
Brandon Himmel founded Ruff Liners, a dog seat cover for vehicles
2023
Sales reached $1.25 million
2025-04
Robert Herjavec invested $200,000 for 10% plus a $1 royalty until recouped
2025
Named best dog seat cover for trucks by Car and Driver, per the company

Sources (6)

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Frequently asked questions

Did RUFF Liners get a deal on Shark Tank?

Yes. RUFF Liners got a deal with Robert Herjavec for $200,000 and 10% equity.

Which Shark invested in RUFF Liners?

Robert Herjavec invested in RUFF Liners on Season 16 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is RUFF Liners still in business?

As of our last check (November 2026), RUFF Liners appears to still be in business. Its official website is online, and dog seat covers sold on its website and Amazon.

What season and episode was RUFF Liners on Shark Tank?

RUFF Liners appeared in Season 16, Episode 16, which first aired on April 11, 2025.

Where can I buy RUFF Liners?

You can buy RUFF Liners from its official website and often on Amazon.

What was RUFF Liners's valuation on Shark Tank?

The founders valued RUFF Liners at $4,000,000 when they entered the Tank, and the final deal valued it at $2,000,000.