Hoodie Pillow on Shark Tank

Name: Hoodie Pillow
Availability: InStock

The Hoodie Pillow is an inflatable travel neck pillow with an attached hood that covers the head for privacy and darkness. It targets travelers who want to rest more comfortably on planes, trains and buses.

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Price range $23.95-$39.99 checked Oct 2026

⏱ Hoodie Pillow in 30 seconds

The ask$90K for 15%Valued at $600K
In the tankDeal: $90K for 20%With Robert
After the showNot confirmedNo public record either way
TodayStill in businessFrom $23.95

Hoodie Pillow Shark Tank deal

Asked for: $90,000 for 15%
Asking valuation: $600K
Result: Deal
Final deal: $90,000 for 20%
Deal valuation: $450K
Shark: Robert Herjavec
Founders: Rebecca Rescate and Chris Hindley
From: Florence, NJ
Aired: Feb 8, 2013

Asked

$600K

Got

$450K

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The pitch

Rebecca Rescate and Chris Hindley from Florence, NJ pitched Hoodie Pillow in Shark Tank Season 4, Episode 15 (aired Feb 8, 2013). They asked for $90,000 in exchange for 15% equity, valuing the business at $600K. The entrepreneurs walked away with a deal from Robert Herjavec: $90,000 for 20%. That put the final valuation at $450K, 25% below what they originally asked for.